Veritiv Expands Product Offerings with Subotnick Acquisition
Veritiv Enhances Its Packaging Solutions
Veritiv Operating Company, a prominent player in specialty packaging distribution, has made a strategic move by acquiring Subotnick Packaging, a well-established distributor known for its packaging solutions. This acquisition not only solidifies Veritiv's position in the market but also enhances its product offerings significantly.
Strategic Benefits of the Acquisition
According to Sal Abbate, the Chief Executive Officer of Veritiv, this acquisition is a significant step in reinforcing the company's core packaging platform, particularly in the Pacific Northwest region. The addition of Subotnick Packaging strengthens Veritiv's ability to serve varied sectors including building materials, food, e-commerce, and transportation.
Complementary Offerings and Synergy
The product range offered by Subotnick, which includes corrugated packaging, strapping, tape, stretch film, and essential packaging equipment, aligns perfectly with Veritiv’s existing capabilities. This synergetic approach ensures that both companies can deliver specialized solutions tailored to meet the diverse needs of their customer base.
Enabling Growth and Innovation
David Berlant, President of Subotnick Packaging, expressed enthusiasm about joining the Veritiv family. He highlighted the exciting phase of growth the acquisition presents, allowing Subotnick to enhance its market impact leveraging Veritiv's extensive distribution network and innovative design capabilities.
The Legacy of Subotnick Packaging
With a history dating back to 1925, Subotnick Packaging has been a family-owned business known for its strong customer relationships and operational excellence in the Pacific Northwest. The company’s proficiency in both stock and custom packaging positions it well within the industry, ensuring customer satisfaction through tailored services.
Commitment to Customer-Centric Solutions
Veritiv and Subotnick’s combined expertise and resources signal a commitment to providing unparalleled service and product offerings, ensuring they remain leaders in the packaging industry.
About Veritiv Operating Company
Veritiv Operating Company is renowned for being a global full-service provider of specialty packaging solutions. Headquartered in Atlanta, the company not only specializes in packaging but also offers janitorial supplies, hygiene products, and publishing services. With distribution centers across the U.S. and Mexico, Veritiv equips its teams to cater effectively to a diverse clientele across various industries worldwide.
Frequently Asked Questions
What is the significance of Veritiv's acquisition of Subotnick?
This acquisition enhances Veritiv's core packaging capabilities and strengthens its presence in multiple industries.
What types of products does Subotnick Packaging offer?
Subotnick Packaging offers a wide range of products including corrugated packaging, strapping, tape, and packaging equipment.
How does this acquisition benefit Veritiv's customers?
Customers will gain access to a broader range of specialized solutions and improved service through an expanded network.
What is Veritiv's market focus?
Veritiv focuses on specialty packaging solutions, serving a variety of sectors including e-commerce, food, and transportation.
When was Subotnick Packaging founded?
Subotnick Packaging was established in 1925 and has been a family-owned business ever since.
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