Vera Bradley Unveils Vintage Capsule Collection with Urban Outfitters
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Vera Bradley Collaborates with Urban Outfitters
Vera Bradley, Inc. (NASDAQ: VRA), a leading American brand known for its women's bags, luggage, and lifestyle products, has teamed up with Urban Outfitters, a prominent lifestyle retailer, to introduce a vintage-inspired capsule collection. This collaboration seeks to engage and inspire customers, merging Vera Bradley's classic designs with Urban Outfitters' trend-forward approach.
Overview of the Exclusive Collection
The limited-edition collection includes six re-imagined versions of some of Vera Bradley's most beloved items, featuring: the Vintage Tote, Molly Shoulder Bag, Vintage Duffel, Large Duffel, Zip Card Pouch with Keyring, and Duffle Bag Charm. Each piece is adorned with three new patterns: Daisy Ditsy Goji Berry, Sunflower Ditsy Black, and Pansy Ditsy Placid Blue. These designs not only celebrate the rich history of the brand but also bring a nostalgic element to modern style.
Statement from Leadership
Alison Hiatt, Chief Marketing Officer of Vera Bradley, expressed her enthusiasm for the collaboration, stating, “Both Vera Bradley and Urban Outfitters share a commitment to self-expression and creativity, aiming to empower customers to embrace their unique styles.” This partnership is particularly strategic, as Gen Z consumers are increasingly interested in discovering Vera Bradley's offerings, making Urban Outfitters an ideal partner.
Urban Outfitters’ Commitment to Vintage Trends
Shea Jensen, President of Urban Outfitters, shared insights into the partnership, emphasizing the brand’s dedication to delivering products that resonate with their customers' desire for vintage-inspired fashion. He noted, “Our collaboration with Vera Bradley perfectly embodies our mission, blending functional, vintage-inspired designs with the signature style beloved by Gen Z.” This launch marks the beginning of a promising relationship between the two brands, with future collaborations anticipated.
Price Range and Availability
The collection includes a range of prices, making it accessible to a wide array of customers. Prices for the items range from $15 to $100, and shoppers can find this exclusive collection at select Urban Outfitters locations, as well as available online. Spatially, this initiative not only pays homage to Vera Bradley's legacy but also enhances Urban Outfitters' diverse offerings.
About Vera Bradley, Inc.
Vera Bradley operates two unique lifestyle brands – Vera Bradley and Pura Vida. Both brands foster a strong emotional connection with their dedicated, multi-generational customer bases. Vera Bradley has built its reputation on a solid foundation of innovative designs and vibrant patterns, appealing to women worldwide. Established in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, Vera Bradley continues to thrive by offering an expansive range of handbags, accessories, and home decor.
Exploring Pura Vida
Pura Vida, rooted in La Jolla, California, is a digital-first lifestyle brand that captivates customers with an engaging array of bracelets and accessories. The synergy between Vera Bradley and Pura Vida creates a comprehensive lifestyle experience aimed at diverse styles and preferences.
About Urban Outfitters
Urban Outfitters is a unique lifestyle retailer that aims to inspire customers through an innovative blend of products and cultural insight. Founded in the 1970s, the brand has expanded to over 200 locations across several regions, providing a mix of stylish products, including home goods, apparel, and accessories. Urban Outfitters continues to capture the spirit of creativity and individuality while focusing on quality and style.
Contact Information
For inquiries, customers may reach out to Vera Bradley directly at 877-708-VERA (8372) or via email at Mediacontact@verabradley.com. For details related to press inquiries, HUNTER for Vera Bradley can be contacted at verabradley@hunterpr.com.
Frequently Asked Questions
What is the theme of the new Vera Bradley collection?
The collection focuses on vintage-inspired designs that evoke nostalgia with contemporary flair, featuring three unique patterns.
How can customers purchase items from the collection?
Customers can shop the collection online at select Urban Outfitters stores, with items priced from $15 to $100.
Who collaborated with Vera Bradley for this collection?
Vera Bradley partnered with Urban Outfitters to create this exclusive capsule collection.
What styles are included in the collection?
The collection features six styles, including the Vintage Tote and Molly Shoulder Bag, among others.
How does this launch cater to Gen Z?
The partnership is aimed at engaging Gen Z, a generation that values creativity, self-expression, and vintage trends.
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