VEON Expands Digital Ecosystem with OLX Kazakhstan Purchase
VEON Strengthens Digital Services in Kazakhstan
VEON Ltd., a prominent global digital operator, recently announced an important development concerning its operations in Kazakhstan. The company has secured an agreement for Beeline Kazakhstan to acquire 100% of the OLX Kazakhstan classifieds platform for a considerable investment of USD 75 million. This move is expected to bolster VEON's digital ecosystem, providing enhanced services for millions of users across the region.
The Significance of OLX Kazakhstan
OLX Kazakhstan has established itself as a vital marketplace, facilitating connections between millions of buyers and sellers. It serves various sectors including goods, services, jobs, automobiles, and real estate, making it one of the most visited online platforms in Kazakhstan. As of mid-2025, the platform boasted around 10 million monthly active users and a staggering 3.6 million listings available for its vast audience.
What This Means for Beeline Kazakhstan
Beeline Kazakhstan stands as a leader in digital innovation, and the acquisition of OLX KZ presents a remarkable opportunity to expand its service offerings. Kaan Terzioglu, CEO of VEON Group, expressed enthusiasm about integrating OLX KZ into their operational strategy, mentioning how this acquisition aligns with their commitment to transforming digital services in the region.
Integrating Services for a Wider Reach
Evgeniy Nastradin, CEO of Beeline Kazakhstan, elaborated on the expected synergies from this acquisition, stating that OLX KZ will play a pivotal role in broadening their digital services ecosystem. By merging OLX’s capabilities with Beeline’s established offerings, they aim to present a more comprehensive service model to their customers, thereby enhancing user experience and expanding market reach.
Future Growth Potential
Christian Gisy, CEO of OLX Group, also commented on the deal, highlighting the successful growth achieved by the OLX KZ team in building a trusted marketplace that many Kazakhs rely on daily. This acquisition not only reflects OLX Group's strategy to focus on their core categories but also ensures that OLX KZ will continue to thrive under Beeline’s guidance, which possesses robust local insights and a supportive digital network.
Regulatory Process and Transition
The acquisition process is contingent upon acquiring the necessary regulatory approvals and fulfilling standard closing conditions. In addition, OLX Group has committed to providing IT-related support to OLX KZ during a transitional period to ensure a smooth integration process.
Beeline Kazakhstan: A Snapshot
As a key player in Kazakhstan’s telecom sector, Beeline serves a substantial customer base of 11 million users for mobile services and 2 million for fixed internet services. Over the past few years, Beeline has been actively implementing its digital operator strategy, resulting in the development of an ecosystem recognized for its 60 innovative products that cater to diverse customer needs.
VEON’s Global Influence
VEON, publicly listed on Nasdaq, operates across five countries and provides connectivity and digital services to nearly 160 million customers. The company's mission is to transform lives through technology and drive economic growth in the markets they serve. This latest move into online classifieds significantly strengthens VEON's position in the digital landscape of Kazakhstan.
Frequently Asked Questions
What does VEON's acquisition of OLX Kazakhstan entail?
VEON has agreed to acquire OLX Kazakhstan for USD 75 million, enhancing its digital offerings and expanding its customer base.
How many users does OLX Kazakhstan serve?
As of mid-2025, OLX Kazakhstan had approximately 10 million monthly active users and 3.6 million listings, making it a leading platform in the region.
What opportunities does this acquisition present for Beeline?
The acquisition will allow Beeline Kazakhstan to integrate OLX KZ's services into its digital ecosystem, enhancing offerings and reaching a broader customer base.
Who are the key executives involved in this acquisition?
Kaan Terzioglu is the CEO of VEON Group, while Evgeniy Nastradin is the CEO of Beeline Kazakhstan, both playing pivotal roles in this strategic acquisition.
What support will OLX Group provide during the transition?
OLX Group will provide IT-related support services to OLX KZ over a transitional period to ensure a seamless integration process.
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