Valvoline Inc. Expands Athletic Partnerships to Boost Brand

Valvoline Inc. Partners with Top Athletic Programs

Valvoline Instant Oil Change proudly announces its sponsorship of notable athletic programs, including The Ohio State University Athletics and the University of Tennessee Athletics. This strategic partnership is designed to showcase Valvoline's dedication to quality service and excellence in automotive care.

Commitment to Excellence in Sports and Service

Valvoline Inc. (NYSE: VVV), a leader in preventive automotive maintenance, has aligned its brand with the prestigious athletic departments of Ohio State and Tennessee. The partnership began as both institutions appeared in a significant college football playoff and is set to continue through the basketball and hockey seasons, providing exciting opportunities for fans and participants alike.

Connecting with Fans at Events

During the 2024-2025 school year, Valvoline Instant Oil Change will engage fans through various events, including men's and women's basketball games and men's ice hockey matches. The company plans to conduct sweepstakes, special promotions, and exclusive savings opportunities, ensuring that every fan is informed about their high-quality services.

Expert Service with Extensive Training

"We're thrilled to collaborate with such esteemed athletic programs," shared Jake Lestan, Vice President of Marketing at Valvoline. He emphasized the synergy between the dedication of the athletes and Valvoline’s skilled technicians, all trained extensively to provide top-notch service in over 180 locations across both Ohio and Tennessee.

Valvoline's Commitment to Community Engagement

Valvoline's partnerships underline the company's belief in teamwork and commitment to excellence. As it enhances its outreach within these communities, Valvoline emphasizes its dedication to providing reliable automotive service. The company completes millions of service appointments annually, including oil changes and several maintenance services, all conducted by highly trained professionals.

Expanding Partnerships in Sports

This initiative marks just one of many partnerships Valvoline is pursuing to highlight the importance of teamwork in both sports and vehicle maintenance. The partnerships with Ohio State and Tennessee provide a two-way benefit—a chance to promote Valvoline's services while enriching the overall experience for college sports fans.

What the Partnership Means for Valvoline

According to Todd Knisley, Ohio State Sports Properties' Vice President and General Manager, the addition of Valvoline Instant Oil Change to their partner roster reflects a shared commitment to excellence and high-quality service. This partnership is a remarkable opportunity for mutual growth, establishing Valvoline as a trusted service among Ohio State fans.

Strengthening Community Ties through Sponsorship

Steve Early, Vice President and General Manager of the Vol Network, also expressed enthusiasm, stating that Valvoline’s strong presence in Tennessee aligns perfectly with the values of Tennessee Athletics. Such connections enhance community loyalty and provide fans with easy access to essential vehicle maintenance services.

About Valvoline Inc.

Valvoline Inc. delivers trustworthy automotive service at its extensive network of service centers across the United States and Canada. Each year, the company performs millions of services, offering quick and dependable solutions for vehicle maintenance, ensuring customers drive safely and efficiently.

Frequently Asked Questions

What is the significance of Valvoline's sponsorships?

The partnerships with major athletic programs enhance brand visibility and showcase Valvoline's commitment to quality service.

Where are Valvoline’s service centers located?

Valvoline has service centers throughout the United States, including over 180 locations in Ohio and Tennessee.

What types of services does Valvoline provide?

Valvoline offers various automotive services, including oil changes and maintenance services, performed by trained technicians.

How does Valvoline engage with sports fans?

The company engages fans through events, promotions, and special activities during athletic events to enhance the fan experience.

Who can I contact for more information about Valvoline?

For inquiries, you can reach out directly to Valvoline's investor and media representatives for detailed information.

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