Valvoline Global Steps Up as Official Supporter of World Cup

Valvoline™ Global Operations Confirmed as Official FIFA World Cup 26™ Supporter
Valvoline Global has officially confirmed its role as a supporter for the upcoming FIFA World Cup 26™. This partnership marks a momentous opportunity for the brand, showcasing its growing presence in global markets as the iconic engine oil brand approaches its 160th anniversary.
Valvoline's Historic Partnership with FIFA
With a rich legacy as America's first engine oil brand, Valvoline is poised to engage millions of fans through innovative retail and experiential initiatives leading up to the tournament. This sponsorship aligns perfectly with its impressive expansion, now boasting sales operations in over 140 countries.
What to Expect During the Tournament
The vibrant 2026 FIFA World Cup™ promises to be the largest yet, featuring 48 national teams across 16 host cities. Valvoline Global plans to enhance the fan experience with exclusive promotions and unique interactions, ensuring that fans feel truly part of the action. Specific locations and promotions are expected to be unveiled closer to the event.
Valvoline's Vision for the Future
"The FIFA World Cup 26 will bring people together like nothing else – through passion and performance," stated Valvoline Global CEO Jamal Muashsher. As the company approaches its significant milestone, it finds pride in aligning with an event that encapsulates the triumph of sports and human potential.
The Commitment to Innovation
This will be Valvoline Global's first venture into such a large-scale sporting event. The partnership with FIFA emphasizes Valvoline's relentless focus on innovative solutions and outstanding service, values that resonate deeply with the goals of the tournament itself. FIFA recognizes the strategic alignment, expressing enthusiasm about Valvoline's contributions throughout the event.
About Valvoline Global
Valvoline Global, the creator of the world's first branded motor oil, is dedicated to advancing the next generation of mobility through cutting-edge innovation. It serves customers in over 140 countries and operates at more than 80,000 distribution points, establishing its status as a leader in automotive and industrial solutions. The company's commitment to industry-first developments spans nearly 160 years.
Valvoline’s Collaboration with Aramco
In collaboration with its parent company, Aramco, one of the foremost integrated energy and chemicals enterprises, Valvoline is pioneering unparalleled product innovations and sustainable business strategies. This partnership reflects Valvoline's dedication to adapting and thriving in a rapidly evolving market.
The Significance of the FIFA World Cup 26
The FIFA World Cup 26™ will set a new standard in sporting events, presenting a dynamic new format with 48 teams and 104 matches that are poised to captivate audiences across the globe. This tournament will also hold significance as it spans three major host countries, uniting fans in celebration of sports.
Looking Ahead
Valvoline is actively preparing for its involvement, with anticipation building as the event approaches. Fans can be assured of memorable experiences and a true celebration of the sport. Valvoline's commitment to the global stage underscores its aspiration to foster connections through performance and possibility.
Frequently Asked Questions
What is Valvoline Global's role in the World Cup?
Valvoline Global has been confirmed as an official supporter for the FIFA World Cup 26™, engaging fans and providing unique experiences during the event.
When will the FIFA World Cup 26 take place?
The FIFA World Cup 26™ is set to take place in June and July, featuring a new tournament format with 48 teams.
What can fans expect from Valvoline during the tournament?
Fans can look forward to creative retail and experiential activations, exclusive promotions, and exciting interactions in select host cities.
How long has Valvoline been in operation?
Valvoline has a legacy spanning nearly 160 years as one of the leading engine oil brands worldwide.
Why is this partnership important for Valvoline?
This partnership highlights Valvoline's commitment to innovation and aligns with its goals of providing exceptional service while strengthening its global presence.
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