Urgently and Sony Honda Collaborate for Roadside Support

Urgently Partners with Sony Honda Mobility of America
Urgently, Inc. (Nasdaq: ULY), a leader in roadside assistance and mobility solutions utilizing cutting-edge AI technology, has formed an exciting partnership with Sony Honda Mobility of America (SHMA). This collaboration is aimed at offering AFEELA owners comprehensive and reliable roadside assistance coverage throughout all fifty states and the District of Columbia.
The Launch of AFEELA 1
As we look towards the introduction of the AFEELA 1 in 2026, SHMA customers can rest assured knowing that they will have access to Urgently's vast network of mobility assistance providers. This initiative is designed to enhance the safety and comfort of drivers who may require roadside support.
Matt Booth, CEO of Urgently, expressed, "Our collaboration with Sony Honda Mobility and the AFEELA brand is about creating a superior customer experience in line with their pioneering vehicle launch. We believe AFEELA customers will have high expectations for seamless service and reliability, which syncs perfectly with our innovative approach to roadside assistance."
Service Integration for AFEELA
With this joint venture, both companies are proactively preparing the necessary service integrations to coincide with the initial AFEELA 1 deliveries. The goal is to ensure that roadside assistance is available from day one for eager new drivers. By fusing SHMA's vision for reinventing mobility with Urgently’s robust roadside support, AFEELA drivers can look forward to an innovative, reliable driving experience.
A Confident Driving Experience
Shugo Yamaguchi, President and CEO of Sony Honda Mobility of America, stated, "Working with Urgently empowers us to provide our customers with unparalleled confidence while driving. This partnership is also about creating a sophisticated, connected experience for AFEELA users, thanks to Urgently’s advanced platform and nationwide support, allowing us to focus on delivering innovation continuously."
Understanding AFEELA's Philosophy
The AFEELA brand encapsulates a unique blend of intelligence and emotion in driving. It promises a mobility experience that resonates with the user through advanced sensing technology and humane design principles. The AFEELA 1, the brand's inaugural model, is set to revolutionize the way people think about driving, with plans for initial rollouts starting in California in 2026.
About Sony Honda Mobility of America
Sony Honda Mobility of America operates as the U.S. branch of Sony Honda Mobility Inc., a venture established in 2022 between Sony Group Corporation and Honda Motor Co., Ltd. Their mission emphasizes transforming mobility into an integrated, enhanced experience by merging Sony’s entertainment innovation with Honda’s renowned automotive engineering.
About Urgently
Urgently stands committed to facilitating safe travels and seamless mobility. The company’s technology-driven approach to roadside assistance ensures that drivers receive prompt support, safeguarding their journeys. By leveraging real-time data, AI technology, and robust communication channels, Urgently delivers superior roadside assistance solutions suitable for a spectrum of industries including automotive, insurance, and telematics.
As a provider of connected roadside assistance, Urgently is dedicated to enriching user experiences, fostering high customer satisfaction and loyalty through accessible, innovative, and comprehensive mobility support solutions. To learn more, visit www.geturgently.com.
Frequently Asked Questions
What is the main goal of the Urgently and Sony Honda partnership?
The partnership aims to provide reliable roadside assistance for AFEELA owners, ensuring they receive support across all 50 states.
When will the AFEELA 1 be available for delivery?
The AFEELA 1 is scheduled for deliveries starting in 2026, particularly in California.
How does Urgently utilize technology in its services?
Urgently employs AI technology, real-time data, and location-based services to enhance its roadside assistance capabilities.
What benefits do AFEELA drivers gain from this collaboration?
AFEELA drivers will benefit from a seamless integration of innovative features and reliable roadside support right from their vehicle's launch.
Who can I contact for more information about Urgently?
For inquiries, you can reach Urgently’s media team at media@geturgently.com or their investor relations at investorrelations@geturgently.com.
About The Author
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