TRUBAR™ Celebrates Milestone with Seed Oil Free Certification
TRUBAR™ Achieves a Significant Milestone
TRUBAR™, a notable brand in the clean-label, plant-based protein bar market, has proudly announced that it has achieved the esteemed Seed Oil Free Certification for its complete range of products. This certification signifies a commitment to adhering to the strict quality standards set by the Seed Oil Free Alliance. By reformulating its entire lineup, TRUBAR™ has ensured that all its protein bars are completely free from seed oils—ingredients that have been increasingly questioned by health-aware consumers.
The Importance of Clean Ingredients
This significant accomplishment emphasizes TRUBAR™'s dedication to providing healthier snack options to meet the rising consumer demand for clean ingredients and transparent labeling. The Seed Oil Free Certification is granted only after exhaustive testing by an independent third-party, positioning TRUBAR™ as one of the leading brands responding to the growing concerns related to seed oils in packaged food.
Jonathan Rubin, the CEO of the Seed Oil Free Alliance, stated, "Consumers are increasingly scrutinizing ingredient labels and seeking alternatives that align with their health priorities. Achieving this certification for the entire TRUBAR™ lineup is not only a major milestone but also a progressive step for the packaged food industry."
TRUBAR™'s Mission and Values
Since its inception, TRUBAR™ has been focused on maintaining dedication to clean ingredients. Each bar is proudly vegan, gluten-free, and made without dairy, soy, sugar alcohols, or seed oils. Guided by the vision of founder and CEO Erica Groussman, TRUBAR™ continues to transform the snacking experience, providing options that adhere to the highest health standards.
Groussman expressed, "Our customers expect the very best, and Seed Oil Free Certification highlights our commitment to delivering unmatched quality and integrity. We are excited to provide consumers with more healthy choices in the protein bar category, embodying transparency in our offerings."
Expanding Distribution Across the Nation
Currently, TRUBAR™ has expanded its distribution to over 15,000 points throughout North America, partnering with notable retailers such as Whole Foods, Costco, Walmart, GNC, and CVS Pharmacy. Additionally, TRUBAR™ products can be conveniently found online through platforms like Amazon.
A Flavorful Range of Options
TRUBAR™ boasts an enticing variety of protein bars, each inspired by classic desserts. These delicious flavors include:
- Saltylicious Almond Love
- Oh Oh Cookie Dough
- Smother Fudger Peanut Butter
- Daydreaming About Donuts
- Get in My Belly, PB and Jelly
- It's Mint to Be Chip
- Whipped for Key Lime
- Whole Lotta Macchiato
Each bar provides a delightful taste experience while aligning with contemporary health-conscious priorities.
About TRUBAR™
TRUBAR™, which is part of Simply Better Brands Corp., stands out as a premier plant-based protein bar brand dedicated to delivering indulgent, clean-label snacks that are free from gluten, soy, dairy, sugar alcohols, and seed oils. The company is committed to providing appetizing options that cater to modern health-focused lifestyles, making TRUBAR™ products widely available at major retail stores and online. Customers can learn more about TRUBAR™ and its offerings through their official website.
Understanding Seed Oil Free Certification
The Seed Oil Free Certification is a significant milestone developed by the Seed Oil Free Alliance to ensure consumers select products exclusively free from seed oils. This certification guarantees that items have been rigorously tested in independent laboratories to verify the purity of added oils and refined fats used in the manufacturing process.
Frequently Asked Questions
What is the significance of Seed Oil Free Certification?
The Seed Oil Free Certification ensures that products don't contain seed oils, promoting healthier and cleaner food choices.
What types of products does TRUBAR™ offer?
TRUBAR™ offers a range of clean-label, plant-based protein bars available in various delicious flavors.
Where can consumers purchase TRUBAR™ products?
TRUBAR™ products are available nationwide at major retailers and online through platforms like Amazon.
How does TRUBAR™ ensure the quality of its ingredients?
TRUBAR™ maintains high standards by avoiding gluten, soy, dairy, sugar alcohols, and seed oils in all of its products.
Who is the founder of TRUBAR™?
TRUBAR™ was founded by Erica Groussman, who is also the current CEO.
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