Transforming Self-Storage: Pocket Storage and Forum Partners Unite
Pocket Storage and Forum Partners: A New Self-Storage Era
Pocket Storage, a U.K.-based, vertically integrated self-storage provider, has partnered with Forum Partners, a leading global real estate investment firm, to innovate self-storage solutions. Their new collaboration aims to introduce a technology-enabled self-storage platform designed specifically for ultra-urban markets, enhancing convenience and security.
Addressing Urban Storage Challenges
Urban areas face unique challenges that hinder traditional self-storage operations such as high real estate costs and limited space. According to Max Wilson, CEO and co-founder of Pocket Storage, these hurdles prevent many operators from entering densely populated locations. The innovative platform aims to transform this landscape by making use of underutilized spaces, supported by a fully automated system for booking and access.
Strategic Locations and Future Expansion
Pocket Storage has plans to launch three facilities in London, totaling 38,000 square feet, throughout an upcoming year. This strategic move is vital, as London represents a significant market opportunity, contributing 25% to the U.K.'s GDP yet providing only 0.4 square feet of self-storage per capita. This figure is notably less than the national average of the U.K., showcasing the immense gap Pocket Storage intends to fill.
A Unique Approach to Self-Storage
The company combines a tech-driven approach with a real estate strategy prioritizing immediate urban needs. Their facilities will be fully automated, allowing customers to access their belongings conveniently without the traditional inefficiencies associated with staffing and space limitations. This platform not only enhances consumer experience but also offers economic advantages to property owners with vacant spaces.
Leadership and Experience
The team behind Pocket Storage includes seasoned professionals like Louis Arron and Max Wilson. With Wilson's background in creating Spokesafe, a successful bike storage initiative, and Arron's extensive experience in commercial real estate, they bring valuable insights to the self-storage market.
Forum Partners' Investment Strategy
Forum Partners brings a wealth of investment expertise, having deployed about $7.7 billion in real estate throughout various markets globally. Their alignment with Pocket Storage’s vision is attributed to their focus on identifying emerging sectors capable of delivering outstanding returns on investments. Russell Platt, CEO of Forum Partners, expressed enthusiasm over the collaborative venture, highlighting its potential for growth.
Looking Ahead: Global Aspirations
Once established in the U.K., Pocket Storage aims to broaden its reach into other global urban markets through Forum's expansive platform. Key cities targeted for future expansion include New York City, Paris, and Tokyo, which all face similar spatial constraints in urban living.
About Forum Partners
Forum Partners is recognized for its strategic investments in real estate, focusing on creating value through targeted asset management. Since establishing operations in 2002, it has invested prominently across most continents, laying a foundation for strong partnerships with forward-thinking companies.
About Pocket Storage
Pocket Storage innovates within the self-storage sector by leveraging technology and an acute understanding of urban demands. The company aims to provide unmatched convenience and security through its automated systems, addressing the evolving needs of densely populated cityscapes.
Contact Information
Jennifer Franklin
Spotlight Marketing Communications
(949) 427-1385
Frequently Asked Questions
What is the main goal of Pocket Storage and Forum Partners?
The partnership aims to create a technology-enabled self-storage platform that addresses urban storage challenges by utilizing underutilized spaces.
How does Pocket Storage plan to operate in ultra-urban markets?
The company intends to focus on leasing vacant retail spaces and parking garages, implementing automation for booking and access.
Where will Pocket Storage launch its first facilities?
The initial facilities are set to open in London, which has a significant unmet demand for self-storage solutions.
What sets Pocket Storage apart from traditional self-storage providers?
Pocket Storage's unique blend of technology, strategic site selection, and automation distinguishes it from conventional self-storage models.
What are the future plans for Pocket Storage?
The company plans to expand into additional urban markets globally, following its initial successes in the U.K.
About The Author
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