Transforming Retail Technology: Direct Source at NRF 2025

Connecting Retailers with Innovative Technology at NRF 2025

MINNEAPOLIS--According to a recent report from Mastercard SpendingPulse, in-store sales for the 2024 holiday season saw a growth of 2.9%. This reflects a rising trend of customers shopping in person, utilizing options like buy online, pick up in store (BOPIS). To empower retailers in enhancing their omnichannel shopping experiences, Direct Source, a leading retail technology consultant and integrator, is excited to showcase groundbreaking technology at NRF: Retail’s Big Show in New York City from January 12-14, 2025, at booth #6039.

Innovations Redefining Retail Efficiency

At the heart of their showcase are new innovations aimed to improve operations and enrich customer interactions. The team at Direct Source emphasizes the importance of understanding market dynamics. Brad Fick, president of Direct Source, highlighted that retailers are increasingly focused on achieving efficiency while delivering an exceptional customer experience. He stated, “NRF is the place to see all the latest in-store technology.” With years of experience, Direct Source is well-positioned to lead retailers in exploring these modern solutions.

Featured Products at NRF 2025

Direct Source will present a variety of cutting-edge solutions that are critical for retailers. Some of the key products include:

Convertible Self-Checkout

One of the highlights is the Convertible Self-Checkout system. As self-checkout remains popular, retailers are seeking flexible systems that accommodate both self-service and staffed options. With offerings from trusted brands, this solution ensures retailers remain competitive.

Self-Service Solutions

Next on the agenda are Elo's self-service kiosks and systems, designed for high-traffic environments. These products promise to facilitate efficient and user-friendly checkout experiences, thus driving shopper engagement.

Next Level Self-Checkout

Another exciting feature is the debut of Honeywell’s intelligent self-service system. This advanced technology uses machine vision and identification capabilities to enhance the self-checkout process, thus reducing line wait times and boosting customer satisfaction.

Personalized POS Solutions

The HP Engage line will also be introduced, showcasing highly customizable options for point-of-sale systems. These solutions allow retailers to tailor their checkout experiences to meet specific needs.

Seamless Integration and Deployment

Direct Source prides itself on delivering comprehensive services ranging from hardware procurement to professional integration and deployment. Their extensive experience collaborating with tier-one retailers ensures they can effectively analyze each client’s unique requirements. With a broad knowledge base of technology solutions, Direct Source aids retailers in strategizing the implementation of modern technology.

About Direct Source

Based in Minneapolis, Direct Source is a nationwide technology consultant and solutions provider serving tier-one retail, convenience, restaurant, and lodging industries. The company leverages a network of over 2,500 installation specialists nationwide to provide tailored solutions that maintain a competitive edge. With a commitment to being vendor-neutral, Direct Source utilizes their vast experience to recommend and implement technology that enhances operational efficiency and profitability for their clients.

Frequently Asked Questions

What is Direct Source showcasing at NRF 2025?

Direct Source is showcasing various innovative retail technologies, including self-checkout systems, self-service kiosks, and customizable POS solutions.

Where is Direct Source's booth located at NRF 2025?

Direct Source will be located at booth #6039 during NRF: Retail’s Big Show.

What are the main goals highlighted by Direct Source for retailers?

The main goals are achieving operational efficiency and enhancing customer experiences through the implementation of modern technologies.

How can retailers benefit from Direct Source's services?

Retailers can benefit from Direct Source’s expertise in technology procurement and integration, ensuring they have the best tools to serve their customers effectively.

What types of industries does Direct Source cater to?

Direct Source caters to tier-one retail, convenience, restaurant, and lodging industries, providing tailored solutions for each sector.

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