Transforming Payments: Ekko and Optty Champion Sustainability
Ekko and Optty Unite for Sustainable Payment Solutions
In an exciting partnership, Optty, a globally recognized B Corp-certified payments infrastructure platform, has joined forces with ekko, a pioneering sustainability platform aimed at banks and payment organizations. This collaboration is a giant leap in making sustainable payment choices a norm rather than an exception for businesses around the globe. By seamlessly integrating sustainability features into payment processes, they are paving the way for financial institutions and their clientele—covering industries from retail to travel—to incorporate vital carbon tracking into their payment systems.
Consumer Expectations Drive Change
The urgency for sustainable business practices has never been clearer, with a growing number of consumers actively seeking transparency in their purchasing behaviors. As evidenced by a recent survey, a significant 63% of consumers now recognize climate change as a critical issue, reflecting a marked increase from previous years. Additionally, 72% express a desire for more comprehensive information regarding companies' environmental efforts. This rising consciousness about climate impact undoubtedly fuels demand for innovative and dependable sustainable payment solutions.
The Role of Sustainable Payment Tools
Through the Optty platform, merchants in over 140 countries can easily integrate ekko's sustainability features into their existing operations. This one-click activation allows businesses to offer customers insights into the carbon footprint of their purchases almost instantly. Not only does this partnership enhance the payment experience, but it also allows consumers to contribute positively by supporting prominent environmental initiatives through micro-donations during their transactions.
Rolling Out the Future of Payments
The integration of sustainability tools into payment journeys is not just a concept but is actively being rolled out on a global scale. Merchants around the world are adopting these tools, enabling consumers to make purchases aligned with their values effortlessly. The initiative aims to redefine the shopping experience by making sustainability an integral part of everyday financial activities.
Leadership Insight
Oli Cook, the CEO and co-founder of ekko, emphasizes the transformative potential of this partnership, stating that it marks a significant turning point for the future of payments. He notes that as consumer demand for sustainable options grows, businesses face the challenge of meeting these expectations without complicating their operations. By collaborating with Optty, ekko is facilitating a pathway for companies to implement carbon tracking and compensation in a user-friendly manner.
Creating Lasting Impact Together
Steven Ritchie, the Interim CEO of Optty, reiterates the commitment to simplifying payment solutions while enhancing the sustainability framework. He emphasizes that by embedding carbon-conscious options into payment systems, businesses can engage more meaningfully with their customers. As both companies remain dedicated to responsible commerce and progressive financial technologies, their partnership signifies a commitment to making sustainable payments the future standard for operations.
What Businesses Stand to Gain
With the integration of ekko and Optty's sustainable payments, businesses of all sizes can now easily incorporate sustainability into their payment processes without disrupting their existing workflows. This innovative approach not only appeals to eco-conscious consumers but also promotes a broader understanding of the impact of their purchasing decisions.
About Ekko and Optty
Ekko stands at the forefront of promoting a sustainability-focused technology platform designed for banks and payment providers. This initiative enables them to offer solutions that include real-time carbon tracking and opportunities for consumers to contribute to environmental charities like Tusk and Conservation International. Trusted by renowned global brands, ekko seamlessly integrates into established payment systems, championing a new era of climate-conscious spending.
Optty, on the other hand, offers a sophisticated global payments infrastructure that connects payment service providers with over 135 payment partners worldwide. Their simplified API integration allows merchants to rapidly implement desired payment methods, optimizing operational efficiency and transparency during transactions. The company's innovative approach enhances the payment landscape, aiming for limitless payment options without added complications.
Frequently Asked Questions
What is the partnership between Ekko and Optty about?
The partnership focuses on integrating sustainability into payment solutions, allowing businesses to offer features such as carbon tracking for consumer purchases.
How does the partnership benefit consumers?
Consumers gain access to a transparent payment process that shows the environmental impact of their purchases, alongside opportunities to support eco-friendly initiatives.
Where is the partnership being rolled out?
The sustainable payment tools are being implemented globally across various markets and industries, including retail and travel.
What technology does Ekko provide?
Ekko offers a platform that enables real-time carbon tracking and micro-donation options to environmental organizations during purchases.
How can businesses implement these sustainable payment solutions?
Businesses can integrate Ekko's tools into their existing payment systems via Optty’s platform with a simple activation process that requires no additional complex setup.
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