Transforming Digital Out-of-Home Advertising with XEN Media
Introducing the Revolutionary XEN Media Platform
In a significant development for digital advertising, Ground Support Labs and Moving Walls have announced the launch of XEN Media. This innovative platform is designed specifically for digital out-of-home (DOOH) network owners, providing an end-to-end solution that changes the landscape of how these networks operate and monetize their assets.
Addressing Challenges in the Digital Signage Sector
For many network operators, managing large-scale digital signage can be cumbersome, often requiring the use of multiple disjointed systems. These fractured processes can lead to inefficiencies, prolonged revenue cycles, and increased operational stress. With the introduction of XEN Media, these issues can be largely mitigated. Ground Support Labs, known for its reliability in signage operations, and Moving Walls, a front-runner in media automation, have seamlessly integrated their technologies to create a cohesive solution for network owners.
The Need for Integrated Solutions
As the world of advertising continues to evolve, the complexity of managing digital networks also heightens. This partnership addresses these complexities head-on, providing a singular software platform that covers backend operations, inventory, and sales planning. As Srikanth Ramachandran, the Founder and Group CEO of Moving Walls, notes, this integration transforms how digital signage owners can manage their networks.
Early Adoption and Success Stories
One of the first adopters of this new suite of tools is New Tradition, a top-tier out-of-home media company. By leveraging the capabilities of XEN Media, New Tradition has successfully integrated programmatic platforms with direct sales. Emily Mahoney, VP of Operations, shares insights on how they’ve enhanced their scheduling efficiency and maintained consistent functionality throughout their national operations.
Collaboration for Growth
The synergy between Ground Support Labs and New Tradition illustrates a potential model for other DOOH networks. As Shivam Parikh, President of Ground Support Labs, emphasizes, this partnership aims to streamline backend operations while also embracing next-gen automation, which is crucial for enhancing customer experiences and driving growth in the DOOH ecosystem.
The Digital Out-of-Home Revolution
The advertising landscape is witnessing a monumental shift. With the rapid digitization of traditional static billboards, there is a growing demand for sophisticated operational support. Simultaneously, in-store retail media is expanding, introducing new inventory avenues and sales methodologies. As programmatic DOOH continues to rise, more advertisers are entering the space, aspiring for the same convenience and automation found in online advertising.
Powering the Future of Digital Signage
Ground Support Labs and Moving Walls are well-equipped to tackle these developments, given their substantial experience and technological advancements. With over a million screens powered globally by Moving Walls and a strong history of delivering effective digital signage solutions by Ground Support Labs, the XEN Media platform is set to cater to the evolving needs of the industry.
Frequently Asked Questions
What is XEN Media?
XEN Media is an integrated platform that optimizes operations for digital out-of-home advertising network owners, providing tools for inventory management, media booking, and more.
Who partnered to launch XEN Media?
Ground Support Labs and Moving Walls teamed up to create XEN Media, combining their expertise in digital signage and media technology.
How does XEN Media benefit network owners?
It streamlines operations, reduces the complexity of managing multiple systems, and enhances efficiency in ads and inventory management.
What is the significance of the partnership?
This collaboration sets a model for the future of digital signage, bringing together cutting-edge technology and operational strategies.
Who are the early adopters of this platform?
New Tradition was one of the first networks to fully adopt XEN Media, experiencing improvements in scheduling and operational consistency.
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