Transforming Destination Marketing with New Impact Calculator
Partnership Focused on Destination Websites
Tempest is excited to join forces with Tourism Economics to unveil a groundbreaking tool aimed at improving the economic impact of destination organizations through their websites. This partnership underscores the essential role that these digital platforms play not just in promoting tourism, but also in driving community growth and economic sustainability.
About the Website Impact Calculator (WIC)
The newly launched Website Impact Calculator (WIC) serves as a powerful resource for Tempest’s clients, including those utilizing Web, Marketing, and iDSS CRM solutions. By providing a quantitative analysis of how destination website traffic translates into physical visits and economic benefits, the WIC equips destination organizations with critical data. This data helps them to optimize their digital content and better understand their return on investment (ROI) in the online space.
How It Works
Developed by Tourism Economics and formally recognized as an official tool by Destinations International, the WIC encapsulates various metrics—ranging from observed visits to local tax contributions. Through this data, organizations can pinpoint growth opportunities and enhance their marketing strategies effectively.
Insights from Industry Leaders
"We’ve been measuring visitor impact since our inception," said Adam Sacks, President of Tourism Economics. "Our strong data science foundation enables us to effectively gauge the economic influence of destination websites with precision. Collaborating with Tempest allows us to extend these capabilities further, supporting destination marketing organizations in their strategic decisions and advocacy efforts."
Significance of Digital Presence
As highlighted by Alex Heimann, CEO of Tempest, destination websites are fundamental assets that not only facilitate travel planning but also foster community engagement. In today's digital age, where discovery methods are constantly evolving, it's crucial for destination marketing organizations (DMOs) to showcase the tangible benefits of their websites. The partnership with Tourism Economics facilitates this by providing DMOs with an impactful tool to measure economic contributions and refine their digital approaches.
About Tempest and Tourism Economics
Tempest specializes in delivering innovative CRM, Web, and Digital Marketing solutions aimed at enhancing the growth of destination organizations. Their commitment to transformative technologies and data-driven strategies helps communities thrive.
Tourism Economics, an arm of Oxford Economics, harnesses extensive expertise in tourism dynamics combined with rigorous economic analysis. Annually, over 500 organizations partner with them to navigate crucial decisions concerning marketing, investment, and policy-making, ensuring a well-informed approach to tourism management.
The Role of Oxford Economics
As a leader in global advisory services, Oxford Economics supports more than 200 countries and 3,000 cities with predictive tools that assess economic trends and their implications. Its unrivaled expertise empowers tourists and businesses alike to make informed choices in an ever-changing market.
Continuing Evolution of the WIC
With a shared goal of refining the Website Impact Calculator, Tempest and Tourism Economics remain dedicated to deepening their insights into website impact measurement. Their collaboration is set to further improve product development that aligns with the dynamic requirements of destination marketing organizations worldwide.
Frequently Asked Questions
What is the Website Impact Calculator (WIC)?
The WIC is a tool developed to attribute destination website traffic to physical visits while quantifying its economic benefits.
Who can benefit from the WIC?
Destination organizations engaging in tourism marketing will find this tool invaluable for analyzing their website's economic impact.
How does the WIC enhance digital strategies?
By providing critical data, it allows organizations to optimize their online content and identify growth areas for investment and advocacy.
What organizations partnered to create the WIC?
The WIC is a collaboration between Tempest and Tourism Economics, focusing on enhancing the effectiveness of destination marketing.
How can I learn more about Tempest and their offerings?
For more information, visiting Tempest's website or contacting their team is highly recommended for details on digital marketing solutions.
About The Author
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