Transforming Customer Engagement: IgniteTech's AI Initiative

IgniteTech Unveils Future for Khoros Focused on AI

IgniteTech, a leading enterprise software company, has embarked on an exciting journey to enhance the Khoros platform with a strong focus on artificial intelligence (AI). This initiative not only reflects IgniteTech's commitment to innovation but also represents a deep collaboration with the community of Khoros customers and industry experts. The company aims to elevate customer interactions leveraging what made the Khoros community so successful in the past.

Commitment to Innovation and Customer Collaboration

Eric Vaughan, CEO of IgniteTech and Khoros, expressed enthusiasm about the direction of the company, stating, "With the acquisition of Khoros, we're not just investing in the product, we're rebuilding it." This approach showcases a desire to partner with customers and community experts to redefine engagement in a digitally driven landscape. By prioritizing AI features and modernizing the product, IgniteTech seeks to deliver significant value at scale.

AI and Product Modernization

The focus on AI is evident in the accelerated rollout of features within the Khoros platform. IgniteTech plans to leverage Aurora, a modern architecture designed for optimal AI integration, to support scalable customer engagement. This shift means that future innovations will enhance the platform's capabilities, driving more personalized and efficient customer service.

Building Strong Community Connections

In addition to enhancing technology, IgniteTech is committed to fostering a robust community ecosystem. Michael Puhala continues in his role as Chief Community Evangelist, emphasizing the necessity of customer feedback in shaping the platform's evolution. Puhala believes that community leadership is essential in this new AI era, stating, "This is a real opportunity to bring community leadership into the AI era, and to make sure customers have a voice in shaping what comes next."

Expert Collaboration and Strategic Advisory

To strengthen its community focus, IgniteTech has enlisted Jake McKee as a strategic advisor. McKee, known for his impactful work with notable brands, will guide IgniteTech in aligning its community strengths with product vision. With his expertise, the company aims to blend the legacy of Khoros with fresh clarity and AI capabilities. McKee remarked, "IgniteTech's approach to Khoros puts people and customers at the center." This alignment is intended to create a platform responsive to the needs and voices of its user base.

Engagement Through Community Events

IgniteTech's dedication to community engagement was further highlighted by its sponsorship of the Community-Led World Conference at London Community Week 2025. This event provided an avenue for IgniteTech leaders to connect with global community professionals and customers, allowing for insightful dialogue regarding the future of community management. Puhala and McKee, along with IgniteTech's Chief AI Officer, Thibault Bridel-Bertomeu, actively participated in discussions aimed at understanding the evolving needs of the Khoros user base.

Next-Generation Customer Ecosystems

As IgniteTech envisions the next generation of Khoros, the focus remains on transitioning from traditional support models to AI-powered ecosystems. The new capabilities will empower brands to maintain their presence in AI-generated responses, showcase valuable user-generated content, and motivate community members toward active engagement rather than mere consumption.

Conclusion: A New Era for Khoros

In conclusion, IgniteTech's strategic backing of Khoros aims to ensure that the platform evolves with a clear vision and customer-centric approach. As they work towards the new Aurora infrastructure, IgniteTech promises that migrations will occur only when customers are ready, emphasizing a thoughtful and supportive transition process. Eric Vaughan noted this commitment, stating, "Khoros is moving forward with a clear plan, a dedicated team, and customers at the center." This positions IgniteTech not just as a steward of Khoros's legacy, but as a pioneer in shaping its future.

About IgniteTech

IgniteTech is a global, AI-first enterprise software company dedicated to leveraging technology for business enhancement. With a strong performance history in technology and acquisition, IgniteTech fosters innovation and provides powerful solutions for businesses worldwide. The company has established itself as a key player in AI advancements, offering innovative products designed to drive success across industries.

Frequently Asked Questions

What is IgniteTech's focus with Khoros?

IgniteTech is focused on advancing the Khoros platform through AI enhancements and by collaborating with the community to improve customer engagement.

Who leads community initiatives at Khoros?

Michael Puhala serves as the Chief Community Evangelist, leading efforts to engage with customers and gather feedback for platform improvements.

What is the significance of Aurora?

Aurora is Khoros's modern architecture designed for AI integration, which will be the foundation for future innovations on the platform.

How does IgniteTech involve experts in their strategy?

IgniteTech collaborates with community experts like Jake McKee to align community strengths with their product vision for better customer experiences.

What are IgniteTech's commitments for Khoros users?

IgniteTech is committed to supporting Khoros users through a thoughtful migration process and prioritizing customer needs in the development of new features.

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