Transforming B2B Sales: Consensus and Trumpet's New Partnership
Revolutionizing the Buying Experience for B2B Sales
Consensus, a leader in Demo Automation Platform technology, has announced an exciting partnership with trumpet, a prominent provider of digital sales room (DSR) technology. This collaboration aims to enhance how sellers manage product demos, streamline the sales process, and significantly improve the overall buying experience.
Enhancing Efficiency Through Collaboration
Adam Freeman, the Senior Vice President of Ecosystem and Partnerships at Consensus, expressed enthusiasm about the partnership, highlighting its potential to offer a more complete solution for demo automation needs. By merging their respective strengths, both companies will empower sellers to create more engaging, personalized demos delivered through trumpet's digital platform. The goal is to accelerate the conversion rate of sales opportunities and ultimately redefine the buying experience.
Streamlining Sales Processes
Echoing Freeman's sentiment, Nick Telson-Sillett, co-founder of trumpet, notes that this partnership marks a significant advancement in simplifying both sales and onboarding processes. The integration allows for the creation of interactive, supportive buyer journeys from the initial demo stage through to closing and onboarding, thereby enhancing the overall sales experience.
Key Benefits of the Partnership
This strategic alliance will enable sellers to:
- Automate Demo Creation and Delivery: Create tailored product demos efficiently, adapting them to meet the specific needs of various prospects and seamlessly integrating them into the comprehensive sales cycle.
- Analyze Demo Performance: Leverage insights on how prospects interact with demo content, with tools from Consensus’ Demolytics and trumpet's buyer engagement data, providing sales leaders with actionable buyer intent data.
- Enhance the Buyer Experience: Use trumpet’s dynamic content capabilities to deliver a rich and personalized demo experience that resonates with buyers.
Predicting a Strong Future Together
Doug Johnson, CEO of Consensus, shared his excitement about the partnership, emphasizing how this collaboration will empower sellers to conduct more effective demos and elevate the buyer experience, leading to increased revenue. The integration of the platforms is now accessible to all customers, symbolizing a significant leap forward in sales engagement solutions.
About Consensus
Consensus is paving the way for a new era in demo automation. Their innovative platform focuses on delivering essential content to B2B buyers just when they need it. By enabling revenue teams to send demos on demand and gain unique insights into buyer behavior, companies can streamline their sales processes, resulting in faster close times and increased deal sizes.
About Trumpet
As a leading digital sales room platform, Trumpet enhances the buyer enablement experience by allowing collaboration in a centralized, trackable digital space from the first call right through to deal close. This comprehensive approach builds consistency and confidence in the sales cycle while delivering an unparalleled buyer experience, which not only accelerates deal closures but also translates into higher revenue. Over 15,000 users globally, including renowned revenue leaders, trust Trumpet for its effectiveness.
Frequently Asked Questions
What is the main goal of the partnership between Consensus and Trumpet?
The partnership aims to improve the B2B buying experience by streamlining demo management and enhancing sales processes.
How does the integration benefit sales teams?
Sales teams can create personalized demos and analyze buyer engagement, enabling them to make data-backed decisions.
What features does the integrated platform offer?
The platform offers automated demo creation, buyer engagement analysis, and personalized buying experiences.
Who are the key players involved in this partnership?
Key figures include Doug Johnson, CEO of Consensus, and Nick Telson-Sillett, co-founder of trumpet.
Is the integration available to all users?
Yes, the integration between Consensus and trumpet is available to all customers, enhancing their sales engagement capabilities.
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