Transforming Automotive Dealerships with Data-Driven Solutions

Transforming Automotive Dealerships with Advanced Data Solutions

In a groundbreaking collaboration, Clarivoy and Treasure Data have joined forces to revolutionize how automotive dealerships leverage customer data. This partnership aims to deliver a powerful Customer Data Platform (CDP) designed to enhance marketing strategies and drive revenue growth.

Initial Customers and Industry Transformation

The initial adopters of this innovative solution include the progressive dealership group, DGDG. Their proactive approach exemplifies how embracing cutting-edge technology can significantly transform marketing efforts within the automotive sector. The collaboration promises tools that unify, clean, and activate customer data, ensuring a higher level of engagement and conversion rates.

Unveiling at NADA 2025

This joint venture will be highlighted at the upcoming National Automobile Dealers Association (NADA) 2025 Show. Attendees will experience firsthand how combining advanced analytics and customer-centric approaches can reshape the marketing landscape for dealerships.

Empowering Dealerships with New Capabilities

This partnership merges the strengths of both Clarivoy and Treasure Data. Clarivoy brings exceptional attribution models and identity resolution capabilities, while Treasure Data offers an enterprise-grade CDP known for integrating online and offline customer data. The result is a cohesive solution that enhances personalized marketing efforts.

A Transformative Customer Experience

DGDG exemplifies the customer-centric approach that this partnership aims to foster. By utilizing Clarivoy and Treasure Data's next-generation solutions, the group is set to deliver tailored marketing experiences that resonate with customers. Nathan Hollenbeck, Vice President of Marketing at DGDG, has expressed enthusiasm regarding the possibilities this collaboration holds for executing impactful, data-driven campaigns.

Understanding the Mechanics: How the Partnership Works

The technology behind this partnership is multifaceted:

1. Data Consolidation: Clarivoy unifies customer information from various sources, creating comprehensive profiles in the Treasure Data CDP.
2. Identity Resolution: Through proprietary tools, Clarivoy connects fragmented customer interactions to provide actionable insights.
3. Activation and Measurement: Armed with these insights, dealerships can launch tailored marketing campaigns based on advanced attribution metrics, ensuring cost-effective results.

The outcome is a holistic understanding of customer journeys, allowing dealers to engage shoppers at each stage of their purchasing path.

Unlocking New Potential for Dealers

The collaboration presents unmatched benefits for automotive dealerships:

• Streamlined Operations: Dealerships can eliminate the hassle of managing incomplete data across multiple platforms.
• Enhanced Marketing Efficiency: Precision targeting enables dealers to connect with potential buyers effectively, increasing conversion rates.
• Future-Proof Strategy: Solutions are designed to evolve, equipping dealers to adapt to changing market dynamics.

Exciting Demonstration at NADA 2025

Dealers and industry experts are invited to see this innovative solution in action at Clarivoy Booth #8045 during NADA 2025. The event, taking place from January 24 to 26, serves as a platform to showcase how this collaboration can redefine automotive marketing.

About Clarivoy and Treasure Data

Each partner brings unique strengths to this collaboration:

• Clarivoy: Recognized for pioneering multi-touch attribution and offering insights into consumer journeys to maximize marketing ROI.
• Treasure Data: Known for its advanced enterprise CDP, it combines batch and real-time data to deliver personalized customer engagement.
• DGDG: A forward-thinking dealership group dedicated to customer-first innovation and solutions.

Frequently Asked Questions

What is the focus of the partnership between Clarivoy and Treasure Data?

The partnership focuses on creating an innovative Customer Data Platform to help automotive dealerships enhance their marketing strategies through better data utilization.

Who are the initial customers of this CDP solution?

The initial customer highlighted is the Del Grande Dealer Group (DGDG), known for their innovative approach in the automotive sector.

When will the collaboration be showcased?

The solution will be showcased at the NADA 2025 Show, scheduled for January 24-26.

How does the partnership enhance dealership marketing?

The collaboration provides tools for data consolidation, identity resolution, and targeted marketing campaigns, which promise to improve engagement and conversion rates significantly.

What key capabilities does this collaboration bring to dealers?

This partnership enables streamlined operations, enhanced efficiency in marketing, and a strategy that can adapt to future market changes.

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