Toyoda Gosei and ASICS Collaborate on Innovative Sneakers
Toyoda Gosei and ASICS Collaborate on Sustainable Sneakers
Toyoda Gosei Co., Ltd. has embarked on an exciting partnership with ASICS Corporation to create the new SKYHAND™ OG sneakers. This innovative project showcases sustainability by utilizing leather remnants generated during steering wheel production to craft stylish and eco-friendly footwear.
Transforming Waste into Fashion
The collaboration reflects Toyoda Gosei's ongoing commitment to reducing waste. Through their Re-S ethical brand, they have successfully transformed difficult-to-recycle materials, including airbag fabric and steering wheel leather remnants, into various consumer products. Similarly, ASICS, renowned for its eco-conscious approach, has integrated recycled materials into its athletic wear and footwear.
A Sustainable Vision
This joint initiative marks the second collaboration between Toyoda Gosei and ASICS, following an earlier project in early 2023 that involved the use of airbag fabric in sneakers. Both companies are united by a shared vision of a sustainable future, striving to minimize waste while enhancing product quality. They employ original techniques that allow them to assemble small remnants into a cohesive design, contributing to a circular economy.
Innovative Production Processes
The SKYHAND™ OG sneakers feature a unique patchwork design, showcasing leather remnants from Toyoda Gosei's plant in Vietnam. This strategic choice not only reduces waste but also lowers carbon emissions associated with transporting materials, leading to a greener production line.
Product Details
Prepare for the launch of the SKYHAND™ OG sneakers, priced at $120. These shoes come in an elegant Black/Black color combination, appealing to both eco-conscious consumers and fashion enthusiasts. By choosing to wear these sneakers, customers support the movement towards sustainable fashion.
Join the Movement
As customers increasingly demand sustainable options, projects like this resonate deeply within the community. Toyoda Gosei and ASICS pave the way for future collaborations in the industry, inspiring other brands to innovate and adopt eco-friendly practices.
Frequently Asked Questions
What materials are used in the SKYHAND™ OG sneakers?
The sneakers are crafted from leather remnants that are typically discarded during the steering wheel production process.
When will the sneakers be available for purchase?
The SKYHAND™ OG sneakers will be available starting February 1, 2025, through the ASICS online store.
What is the price of the SKYHAND™ OG sneakers?
The retail price for the SKYHAND™ OG is set at $120 USD.
Why are Toyoda Gosei and ASICS collaborating?
Both companies share a vision for sustainability and wish to utilize waste materials creatively while promoting eco-friendly practices in their respective industries.
How do these sneakers contribute to sustainability?
By using waste materials in their production, these sneakers help reduce environmental impact and promote a circular economy in the fashion industry.
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