Touchpoint Markets Joins Forces with Arc Under EagleTree Capital
Touchpoint Markets Acquired by Arc
Touchpoint Markets has recently made headlines with its acquisition by Arc, a company under EagleTree Capital's portfolio. This strategic move, facilitated by JEGI CLARITY, marks a significant milestone for Touchpoint Markets as they expand their influence and reach.
About Touchpoint Markets
Touchpoint Markets is renowned for its supplier and audience connection platform, which provides comprehensive marketing and sales enablement solutions. The company specializes in creating engaging in-person events, lead generation, and branding awareness, alongside recurring paid content solutions. With a focus on high-intent, qualified audiences, Touchpoint Markets connects notable flagship brands within its primary sectors of finance, insurance, and real estate.
Core Verticals and Community Engagement
The company prides itself on its ability to engage with distinct communities within its core verticals. By delivering premium content, Touchpoint Markets drives subscriptions and event participation while offering marketers highly targeted sales prospects. This approach not only fulfills client needs but also nurtures relationships within the communities they serve.
Benefits of the Acquisition
This acquisition enhances Arc's already impressive portfolio, which consists of key brands across various industries including human resources, finance, insurance, and real estate. Notable brands like ThinkAdvisor, BenefitsPRO, PropertyCasualty360, GlobeSt, and Credit Union Times will now be part of the Arc network.
Strengthening Brand Footprint
By joining forces with Arc, these brands can anticipate increased reach, improved resources, and accelerated momentum. Together, they are set to foster growth for both companies. Through collaborative efforts, Arc and Touchpoint Markets will deliver stronger event experiences, enhanced data analytics, and subscription products aimed at providing professionals with the insights, tools, and networks essential for success.
The Role of JEGI CLARITY
JEGI CLARITY has established itself as a leading M&A advisory firm within the media, events, marketing, information, and technology sectors. With over 800 successful transactions completed over more than 35 years, their expertise in facilitating such strategic partnerships is invaluable. The company operates globally from major cities including New York, London, Boston, and Sydney, helping businesses navigate their growth and acquisition strategies.
Continued Commitment to Innovation
The partnership between Touchpoint Markets and Arc signifies a commitment to innovation and excellence in marketing and sales strategies. By leveraging their combined capabilities, they aim to enhance their service offerings and stay ahead of industry trends.
Contact Information
For further inquiries, Touchpoint Markets can be reached through Kelsey Haar, their Chief Marketing Officer, at +1 212 754 0710. More information about JEGI CLARITY and their services can be found on their official website.
Frequently Asked Questions
What is the focus of Touchpoint Markets?
Touchpoint Markets focuses on providing marketing and sales enablement solutions through various methods, including events and content strategies.
Who facilitated the acquisition of Touchpoint Markets?
The acquisition was facilitated by JEGI CLARITY, a leading M&A advisory firm.
Which sectors does Touchpoint Markets specialize in?
Touchpoint Markets specializes in finance, insurance, and real estate.
What brands are part of the Arc network after the acquisition?
Brands such as ThinkAdvisor, BenefitsPRO, and GlobeSt are now part of the Arc network.
How does this acquisition benefit Touchpoint Markets?
The acquisition provides Touchpoint Markets increased resources, reach, and opportunities for growth within their core verticals.
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