The Shipyard Sets Sail with San Diego Headquarters Expansion
The Shipyard Sets Sail with San Diego Headquarters Expansion
The Shipyard, one of the fastest-growing independent marketing agencies in the nation, has announced an exciting development. The agency is expanding its operations by opening a new headquarters located in downtown San Diego at 185 West F Street. This move signifies a deepening of their commitment to California, a pivotal state for creativity and innovation in the marketing landscape.
Commitment to California's Creative Community
CEO Rick Milenthal expressed enthusiasm about this expansion, stating, "We are doubling down on our investment in California because this state is at the heart of creativity and innovation. Since our inception, we have built our business around creativity, always innovating while delivering exceptional services for our clients." Under the guidance of Managing Partner Tammy Haughey, Milenthal believes it is the ideal time for the agency to elevate its operations in San Diego.
Leadership to Drive Change
Tammy Haughey, a seasoned leader in the advertising arena, will continue to helm the agency's West Coast operations. Her leadership guarantees that The Shipyard employs a holistic operating model. This model emphasizes a combination of creative strategies in paid, owned, and earned media, resonating with their core philosophy of Engineering Brand Love and ensuring client success.
Engineering Brand Love Across California
The Shipyard has a rich history of collaboration with numerous clients throughout California. They are recognized as California's go-to agency for innovative campaigns designed to promote behaviors that benefit the environment, such as the water conservation initiatives, as well as their strategic work with SDG&E and Veloz that has created a positive perception of electric vehicles.
Additionally, their influence extends to Visit California as they help shape the state's travel brand on a global scale, supporting tourism recovery during crises like the LA Fires. The agency has significantly aided the San Diego Tourism Authority since 2007, leading to record-breaking results for this destination. Moreover, In-N-Out has relied on The Shipyard for crafting crucial messaging for initiatives aimed at community enhancement.
The Shipyard's impressive clientele also includes California Grown, Mammoth Lakes Tourism, San Diego County Regional Airport Authority, San Diego Gas & Electric, San Diego Zoo Wildlife Alliance, San Francisco Ballet, and others.
A Legacy of Innovation and Growth
Originally founded in Columbus, Ohio, The Shipyard has swiftly expanded across the United States. Establishing roots in San Diego aligns with the agency's vision to be at the forefront of innovation and creativity. San Diego is ideally situated, offering opportunities in various industries, including biotech and tourism, making it an essential location for The Shipyard's growth.
Relentless Creators Committed to Quality
According to Tammy Haughey, the vibrant environment of San Diego creates perfect conditions for creativity and collaboration. She stated, "Just like the shipbuilders of the San Diego Bay, our team is dedicated to relentless creation and problem-solving while Engineering Brand Love across all consumer touchpoints. We are eager to positively impact the quality of life in this incredible city we now call home."
About The Shipyard Collective
The Shipyard Collective comprises diverse talent and organizations specializing in creativity, media, and digital strategies designed to build brands that resonate with audiences. The collective is established to foster partnerships and investments aimed at crafting unique brand experiences driven by innovation.
Representation in the marketing industry is further solidified, as they have been recognized as one of ADWEEK's fastest-growing agencies and awarded the 2024 Best Mid-sized Agency by the Public Relations Society of America. With offices across various cities, including Sacramento, San Diego, Newport Beach, Denver, Miami, Chicago, New York, and Ohio, The Shipyard is destined to leave a lasting mark in the marketing world.
Frequently Asked Questions
What is the significance of The Shipyard's new headquarters in San Diego?
The new headquarters represents The Shipyard's commitment to expanding its influence and creativity in California, particularly in the vibrant San Diego area.
Who is leading The Shipyard's operations in California?
Tammy Haughey, a seasoned advertising executive, is continuing to lead the agency's West Coast operations to ensure a successful growth trajectory.
What initiatives have The Shipyard undertaken in California?
The Shipyard has worked on several campaigns, including water conservation and promoting electric vehicles, showcasing their dedication to environmentally focused initiatives.
How long has The Shipyard been serving clients in California?
With over 25 years of experience, The Shipyard has been influencing the California travel brand and supporting tourism initiatives effectively.
What is the core philosophy of The Shipyard?
The Shipyard focuses on Engineering Brand Love, ensuring that their marketing strategies resonate with consumers and drive client success across various industries.
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