Teads Introduces CTV Performance for Enhanced Advertising Success
Teads Unveils CTV Performance Solution
Teads (NASDAQ: TEAD), a leading omnichannel outcomes platform, is excited to announce the beta launch of a revolutionary product called CTV Performance. This innovative performance solution allows advertisers to accurately measure the real outcomes of their connected TV (CTV) campaigns, a significant enhancement in advertising accountability.
Advancements in CTV Measurement
Traditionally, CTV metrics were limited to impressions and completion rates, which often lacked actionable insights. With CTV Performance, advertisers now have the power to track meaningful conversions such as site visits, lead generation, and sales resulting directly from their CTV efforts. This leap forward empowers brands to not only enhance awareness but also achieve specific business objectives through measurable impact.
Bridging the Gap
According to Hugues Templier, who leads CTV business at Teads, the objective of this innovation is to create a bridge between branding and performance. He emphasizes the potential of every screen, including CTV, to drive outcomes. As a result of CTV Performance, advertisers can now enjoy advanced measurement and optimization options that were previously inaccessible.
Real Success Stories
A recent partnership with Men’s Wearhouse exemplifies the benefits of CTV Performance. This collaboration achieved remarkable results, including over 41,000 site visits and an impressive 50,000 incremental store visits. These outcomes highlight the newfound capability of CTV to deliver results further down the consumer journey.
Key Benefits of CTV Performance
Teads' CTV Performance comes with several standout features:
- Universal Pixel: Advertisers can confidently attribute conversions and site visits using Teads’ Universal Pixel technology.
- Optimized Media Delivery: Impressions are served strategically, ensuring that cross-device measurement is possible through Teads’ household graph.
- Targeted Engagement: The solution identifies viewers with the highest potential for action, utilizing a proprietary algorithm to enhance campaign impact.
- Creative Enhancements: Teads Studio collaborates with advertisers to develop high-impact creative formats tailored for the CTV environment, featuring branded overlays and interactive components.
Global Availability
CTV Performance is currently available in beta across major international markets including the US, EU5, and APAC regions. Future plans include an expanded rollout featuring additional creative formats to enhance advertising strategies.
About Teads
Teads Holding Co. is the omnichannel outcomes platform for the open internet, dedicated to driving substantial results for marketers across premium media channels. By employing cutting-edge AI technology, Teads connects high-quality media, impressive brand creatives, and context-driven addressability for reliable measurement. With partnerships involving over 10,000 publishers and 20,000 advertisers worldwide, Teads continues to expand its extensive reach to drive meaningful business outcomes.
Teads operates from its headquarters in New York, boasting a global workforce of nearly 1,800 professionals across more than 30 countries, continuously striving to enhance value for every advertising dollar.
Frequently Asked Questions
What is the purpose of Teads' CTV Performance?
The CTV Performance solution aims to measure real outcomes from connected TV campaigns, offering advertisers advanced metrics beyond traditional analytics.
How does CTV Performance benefit advertisers?
Advertisers gain insightful attribution of site visits and can optimize their campaigns with targeted delivery and measurable performance outcomes.
What metrics can be tracked with this solution?
Metrics include site visits, lead generation, and total sales, providing a comprehensive understanding of CTV campaign effectiveness.
In which markets is CTV Performance available?
The beta version of CTV Performance is accessible in major markets such as the US, EU5, and APAC regions.
Who can leverage the features of CTV Performance?
Brands aiming to enhance their advertising strategies by connecting awareness initiatives with measurable results can utilize CTV Performance.
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