Tamasha Expands Its Reach with International Cricket Streaming
Tamasha Expands Its Reach with International Cricket Streaming
VEON Ltd. (Nasdaq: VEON, Euronext Amsterdam: VEON), a global digital operator, has announced that Tamasha, the largest home-grown streaming platform in Pakistan, has secured international streaming rights for multiple significant cricket matches. This includes Pakistan’s test matches against Bangladesh and England through a strategic partnership with the Pakistan Cricket Board (PCB).
International Streaming Rights
Tamasha's acquisition of international streaming rights marks a significant milestone as it enters the global streaming arena, broadening its reach beyond the borders of Pakistan. With 18 million monthly active users, this expansion will allow cricket enthusiasts in sub-Saharan Africa and India to access live content that is integral to their sporting passion.
Growth and Popularity of Tamasha
Launched in October 2021 by VEON Group’s digital operator Jazz, Tamasha quickly became a leading video streaming platform in Pakistan. It is specifically designed to be accessible to customers of all mobile operators, offering a diverse array of content regardless of the user’s location. The platform is equipped to deliver high-quality streaming services that cater to users at home or on the go.
Notably, during recent sporting events such as the ICC Men's T20 Cricket World Cup, Tamasha achieved remarkable viewer statistics, recording over 70% of digital views for the tournament. This successful viewership led to peak daily users reaching 9 million, solidifying Tamasha's standing in the highly competitive streaming space.
Exclusive Streaming Rights
In addition to its current offerings, Tamasha holds exclusive streaming rights to pivotal tournaments including the 2024-2025 ICC Men’s and Women’s tournaments. This positions Tamasha as a crucial player in Pakistan's digital sports broadcasting sector, catering to a growing audience that prefers digital viewing experiences over traditional television formats.
Digital Operator Strategy
Under the VEON Group's digital operator strategy, the company is committed to enhancing user experiences across various sectors including entertainment, finance, education, and healthcare. With a total of 111 million active users engaging with its digital services by mid-2024, VEON aims to transform individual experiences through innovative technology-driven solutions.
Tamasha's Diverse Content Offering
As a major content provider, Tamasha boasts a wide variety of on-demand programming that includes foreign and local films, dramas, web series, and live TV channels. Additionally, Tamasha Originals have attracted a significant audience, further enhancing the platform's appeal to users looking for unique content.
Advertising and Brand Partnerships
In the past year, Tamasha has become a preferred choice for advertisers, attracting over 50 international and local brands. As the trend shifts towards digital streaming, Tamasha provides an advantageous platform for advertisers looking to reach engaged audiences.
Contact Information
For further inquiries, you can reach VEON at:
VEON
Hande Asik
Group Director of Communication
pr@veon.com
TUVA Partners
Julian Tanner
Julian.tanner@tuvapartners.com
Frequently Asked Questions
What is the significance of Tamasha's international streaming rights?
Securing international streaming rights allows Tamasha to expand its audience, reaching cricket fans in sub-Saharan Africa and India.
How many monthly active users does Tamasha currently have?
As of June 2024, Tamasha boasts 18 million monthly active users.
What types of content does Tamasha offer?
Tamasha offers a diverse range of content including local and foreign films, dramas, web series, live TV channels, and Tamasha Originals.
How has the viewer engagement changed during key cricket events?
During the ICC Men's T20 Cricket World Cup, Tamasha recorded a peak of 9 million daily active users, capturing 70% of digital views.
What is VEON's role in the digital ecosystem?
VEON serves as a digital operator providing a wide range of services across entertainment, finance, and healthcare, with a focus on enhancing user experiences through technology.
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