Taco John's Welcomes Jackie Secor as Chief Operating Officer

Taco John's Welcomes New Leadership with Jackie Secor
Taco John's®, a prominent name in the Mexican quick-service restaurant industry, has announced the appointment of Jackie Secor as the new Chief Operating Officer. With an impressive background spanning over 25 years in the food service sector, Secor's arrival is expected to significantly contribute to the brand's ambitious growth plans and strengthen its franchisee-first approach.
Experience Driving Growth and Success
Jackie Secor's seasoned expertise stems from a robust career, including notable leadership roles in both franchise and corporate arenas. Her journey began at Auntie Anne's as a shift manager, where she quickly demonstrated her ability to lead and inspire teams. Afterward, she advanced to become the Senior Vice President of Operations and Training at GoTo Foods. In her previous roles, Secor has consistently delivered innovative strategies that drive performance and enhance operational efficiency.
Strategic Vision for Operational Excellence
In her new role at Taco John's, Secor is set to oversee various critical areas, such as restaurant operations, technology integration, and training programs. Collaborating across all departments, including supply chain and marketing, she aims to ensure that franchisees receive unrivaled support and resources tailored to their needs. Her vision emphasizes operational excellence and the importance of using data to guide decision-making processes.
Supporting Franchisees for a Stronger Future
Secor's approach is deeply rooted in her belief that operational success is not only about maintaining standards but also about empowering teams and valuing the contributions of franchisees. "Operations is in my blood and at the core of who I am," she expressed. This people-first mentality underpins her commitment to enhance the growth of existing franchises while strategically expanding Taco John's into new communities.
Elevating Taco John's Brand Image
Heather Neary, President and CEO of Taco John's, noted, "Jackie is a champion for franchisees, a data-driven decision-maker, and a true operator at heart." This leadership transition occurs at a crucial juncture, as Taco John's is poised for rapid expansion through both single-unit and multi-unit developments. Recent strategic initiatives have set a promising stage for the brand's growth trajectory.
Emphasizing Innovative Franchise Models
Under Secor's leadership and the recently introduced Path to Ownership program, Taco John's is committed to creating sustainable growth and franchisee support structures. These frameworks are designed to not only elevate franchisee success rates but also contribute to the overall operational efficiency of the restaurants. Her emphasis on collaboration seeks to further accentuate how Taco John's can thrive in a competitive landscape by fostering lasting relationships with its franchise partners.
For those interested in exploring franchise opportunities with Taco John's, further details and applications can be found on the company's website. Our commitment to innovation and excellence remains at the forefront as we look to the future.
Frequently Asked Questions
Who is Jackie Secor?
Jackie Secor is a seasoned restaurant industry leader recently appointed as the Chief Operating Officer of Taco John's, bringing over 25 years of experience.
What is Taco John's?
Taco John's® is a leading Mexican quick-service restaurant chain known for its bold flavors and commitment to quality, operating nearly 350 locations across the U.S.
What will Jackie Secor's role involve?
Secor will oversee restaurant operations, technology, training, and collaborate across departments to enhance franchisee support and operational efficiency.
When did Taco John's announce Secor's appointment?
The announcement regarding Jackie Secor's appointment as COO was made recently, marking a pivotal moment for the brand as it accelerates its growth plans.
How does Taco John's support its franchisees?
Taco John's emphasizes a people-first culture, providing its franchisees with robust support and innovative strategies to ensure their success and profitability.
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