Susman Godfrey Takes Legal Action Against Align Technology and Allies

Susman Godfrey Files Antitrust Lawsuit Against Major Dental Players

Last week, attorneys from Susman Godfrey LLP filed an antitrust lawsuit on behalf of CDS Litigation, LLC against Align Technology, Inc., the American Dental Association, and the American Association of Orthodontists. This lawsuit, originating from California, accuses these entities of engaging in a coordinated conspiracy aimed at suppressing competition within the dental market. This alleged conspiracy reportedly seeks to maintain their market power at the expense of consumer access to effective and affordable orthodontic care.

Background of the Case

The lawsuit comes in the wake of claims that these organizations worked together to remove SmileDirectClub, a notable competitor that offered affordable telehealth orthodontic services, from the market. Initially, Align Technology was a major supporter of SmileDirectClub, investing heavily and playing an active role within the company. However, following a rejected buyout offer and subsequent arbitration ruling against Align, the company purportedly shifted its strategy from collaboration to destruction of SmileDirectClub.

The Nature of the Allegations

Evidence presented in the complaint suggests that Align Technology, now unable to benefit from SmileDirectClub's innovation, partnered with the ADA and AAO to undermine the company's operations. Allegedly, these organizations spread misleading information about SmileDirectClub’s business model, filed baseless complaints with regulatory agencies, and obstructed its access to essential resources. Their goal was to eliminate competition and monopolize the clear aligner market.

The Consumer Experience

Coordination among these large entities has reportedly led to unfavorable outcomes for consumers, as prices for orthodontic care have increased and choices have diminished. Prior to its operational cessation, SmileDirectClub had successfully treated millions of consumers, delivering both effectiveness and satisfaction through its remote service model. The legal action aims to hold these industry giants accountable for the damage inflicted on consumers due to their anticompetitive practices.

The Role of the ADA and AAO

The ADA and AAO are described as having played significant roles in this alleged conspiracy. As influential trade associations, they are accused of using their power to protect entrenched industry leaders while stifling disruptive innovations like SmileDirectClub. Their actions, as outlined in the lawsuit, reflect a persistent effort to preserve the status quo in the dental market.

Susman Godfrey's Track Record

The team at Susman Godfrey is known for its fierce commitment to justice, underscored by recent significant settlements. The partner leading this lawsuit noted that Align Technology’s practices were not merely aggressive but illegal and detrimental to consumer interests. The allegations paint a vivid picture of how dominant players can manipulate the market, harming competitors and consumers alike.

Benesch's Involvement and Expertise

Along with Susman Godfrey, the law firm Benesch Friedlander Coplan & Aronoff is co-counsel in this case. They bring substantial experience with litigating against Align and demonstrate a deep understanding of the competitive dynamics within the dental industry. Their collaboration enhances the pursuit of justice for the consumers impacted by these antitrust violations.

Conclusion

This lawsuit signals a critical juncture in the dental market, highlighting the lengths to which some entities may go to eliminate competition in favor of maintaining their market dominance. The outcome may not only redefine competitive practices in the orthodontic industry but also restore access to affordable care options for consumers.

Frequently Asked Questions

What is the primary allegation in the lawsuit?

The lawsuit alleges that Align Technology, the ADA, and AAO engaged in a conspiracy to eliminate competition and harm consumers accessing affordable orthodontic care.

Who is leading the lawsuit?

The lawsuit is being led by Susman Godfrey LLP on behalf of CDS Litigation, LLC.

What impact did the actions of these organizations have on consumers?

The alleged anticompetitive actions led to increased prices and reduced access to effective and affordable orthodontic treatment options for consumers.

What role did SmileDirectClub play in the marketplace?

SmileDirectClub offered an innovative telehealth solution for orthodontic treatment, which provided affordable clear aligners to millions of satisfied customers.

What is the significance of this lawsuit?

This case could highlight the importance of competitive practices in healthcare industries and may lead to changes that improve access to affordable dental care for consumers.

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