Surfside Iced Tea + Vodka: A Rapidly Rising Favorite

Surfside's Astounding Growth in 2024

Surfside, a brand under the umbrella of Stateside Brands, has made headlines by becoming the fastest growing alcohol brand in the beverage market during 2024. The Iced Tea + Vodka and Lemonade + Vodka ready-to-drink products have created quite a buzz, with the brand achieving remarkable dollar sales growth of +362% compared to the previous year, according to recent market analysis.

Strategic Brand Innovations on the Horizon

As part of its strategy to build on its success, Surfside is set to introduce an exciting lineup of Green Tea line extensions in early 2025. This will include a variety 8-pack, single flavor 4-packs, and a new 700ml single can named "The Longboard," specifically targeting stadium venues and convenience stores. These new offerings are expected to resonate with existing fans and new consumers alike, further driving the brand's popularity.

Surfside's Unique Appeal

Founded by the Quigley and Pappas brothers, Surfside launched in 2022 and has since gained tremendous traction. By the end of 2024, the brand's sales volume soared to just under 5 million case depletions, reinforcing Surfside's reputation as a top competitor in the spirits-based ready-to-drink category.

Engaging with Sports Events

In its quest for nationwide recognition, Surfside has forged several lifestyle partnerships. Notably, it became the official RTD Vodka Iced Tea and Lemonade of Minor League Baseball. The brand proudly established its presence as the top-selling spirits brand at Citizens Bank Park in 2023, in association with the Philadelphia Phillies. Looking ahead to 2025, Surfside anticipates doubling its sports partnerships across various professional teams in MLB, NHL, and NBA.

Refreshing Ingredients and New Flavors

Crafted with vodka, real tea, real lemonade, and only 100 calories, Surfside is a refreshing option without any bubbles. The upcoming innovations will include various exciting flavors of Green Tea + Vodka. Notable varieties will consist of:

• Surfside Green Tea + Vodka Variety 8-pack (4.5% ABV) – Perfectly designed for enjoying four delicious flavors.
• Surfside Mango Green Tea + Vodka 4-pack (4.5% ABV) – A delightful tropical escape.
• Surfside Raspberry Green Tea + Vodka 4-pack (4.5% ABV) – Summer's ideal pairing with its natural raspberry flavors.
• Surfside Half & Half Green Tea + Vodka 4-pack (4.5% ABV) – A refreshing twist on the classic iced tea mix.

Classic Offerings

Additionally, Surfside will continue to offer their classic 700ml cans, including:

• Surfside Iced Tea + Vodka (4.5% ABV) – The original flavor that started it all.
• Surfside Half & Half + Vodka (4.5% ABV) – The quintessential summer drink.
• Surfside Green Tea + Vodka (4.5% ABV) – A unique blend featuring real green tea.
• Surfside Lemonade + Vodka (4.5% ABV) – A classic with zesty natural lemon flavors.
• Surfside Strawberry Lemonade (4.5% ABV) – A taste of summer capturing the joy of strawberry lemonade.

Looking Forward

Clement Pappas, the CEO of Stateside Brands, shared his excitement about Surfside's impressive rise, attributing the brand's success to dedicated teams and strong distributor relationships. The introduction of new lemonade flavors saw an increase in the customer base, and the company expects considerable growth momentum through 2025 with the rollout of new Green Tea varieties.

Stateside Brands co-founder, Matt Quigley, expressed pride in the brand's popularity, emphasizing how thrilling it is to see the Surfside community grow rapidly. He highlighted how new consumers across America are still discovering Surfside for the first time, making them feel like they are just getting started.

The complete Surfside lineup is conveniently available direct-to-consumer as well as at retail locations nationwide. The suggested retail price for a 4-pack is set at $9.99, while the Variety 8-pack is priced at $19.99.

Frequently Asked Questions

1. What makes Surfside unique?

Surfside is recognized for its combination of vodka with real tea and lemonade, offering refreshing low-calorie options without bubbles.

2. When will Surfside's new products be available?

The new Green Tea line extensions are set to launch in early 2025.

3. How has Surfside performed in recent years?

Surfside has experienced tremendous growth, quadrupling its sales volume to nearly 5 million case depletions by the end of 2024.

4. Where can customers purchase Surfside products?

Surfside products are available for purchase online and in-stores across the country.

5. What is Surfside's price range?

The suggested retail price for a 4-pack is $9.99, while the Variety 8-pack costs $19.99.

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