Summer Insights: 78% of Grillers Plan to Cook More Steak
Steak Grilling: An American Tradition This Summer
As summer arrives, grilling enthusiasts are ready to fire up their backyard barbecues. New insights reveal that steak remains a favorite choice for many grillers across the country. According to a recent survey conducted by Pre® Brands, it appears that America’s love affair with steak is as strong as ever, with 78% of respondents planning to grill steak as frequently or even more than they did the previous summer. This trend showcases how deeply ingrained steak grilling is in American culture, embodying not just a meal but an experience infused with tradition and connection.
Grills are Heating Up for Summer Gatherings
Steak: The Star of Special Occasions
When it comes to elevating an ordinary meal to a memorable event, steak takes center stage. The survey found that a remarkable 81% of respondents believe grilling steak transforms an occasion into something special. Many noted that steak is the most impressive main course to grill, making it a go-to option for summer celebrations. Be it a family gathering or a casual get-together with friends, steak often brings people together around the grill.
Steak Grilling Preferences Among Americans
Further results from the survey indicated that four in ten Americans listed steak as their favorite main course to grill, illustrating its popularity over other protein choices. Additionally, 75% of grillers expressed their willingness to spend more on premium steak cuts, aligning with the desire for quality during home grilling. Half of those surveyed plan to enjoy beef one to two times per week this summer, with 90% indicating they will consume beef at least once a month. This consistent engagement with beef not only speaks to personal taste preferences but also hints at a growing trend towards quality over quantity in meal preparation.
Health Considerations Drive Beef Purchases
Nutritional Choices of Modern Grillers
Today's grillers are not just focused on flavor; they are also attentive to the nutritional value of their food. Over 75% emphasized that high protein content is crucial when selecting which proteins to grill. Particularly popular among Gen-Z and Millennials, the intention to purchase ground beef has surged, with nearly 88% planning to do so this year. Such data highlights a shift towards healthier eating habits while still enjoying hearty meals.
The Surge of Pre® Brands
As part of this landscape, Pre® Brands stands out as a leader in providing grass-fed and grass-finished beef products. The company reported a staggering 72% increase in sales of ground beef in the first quarter of this year compared to the same period last year. This significant growth reflects the changing preferences among consumers who seek out quality and sustainability in their food choices.
Expert Guidance for Confident Grilling
While choosing the right meat can be daunting, Pre® is making that easier with their high-quality, ready-to-cook options. However, mastering the grill can still pose a challenge for 41% of grillers. To address this, Pre® is launching initiatives to provide expert advice and tips to both novice and experienced grillers. This summer, they are collaborating with Chef Justin Sullivan, a professional cook and FOOD52 personality, offering insights into the art of grilling. Chef Sullivan will provide guidance through various cooking shows, aiming to improve grilling skills and debunk common myths surrounding beef preparation.
Stay Connected with Pre® Brands
As the summer progresses, consumers can follow Pre® Brands on various platforms for continued educational insights into grilling. From recipes to versatile cooking methods, engaging with Pre® will empower grillers to create delicious meals all summer long. Additionally, Pre® has released a comprehensive grilling guide filled with tips, equipment reviews, and recipes, ensuring everyone can make the most of their beef cooking endeavors.
By offering robust resources and a commitment to quality, Pre® encourages everyone to incorporate their premium products into summer meals. With a presence in grocery stores, e-commerce platforms, and clubs, Pre® Brands remains dedicated to bringing fresh, flavorful beef to grills nationwide.
Frequently Asked Questions
1. What percentage of grillers plan to cook steak this summer?
78% of grillers plan to cook steak as much or more this summer compared to last year.
2. Why is steak considered special for grillers?
Many feel that grilling steak transforms an occasion into something memorable and impressive.
3. What nutritional factors do grillers consider?
High protein content is a critical factor for over 75% of grillers when choosing what to grill.
4. Who is Chef Justin Sullivan?
Chef Justin Sullivan is a professional cook who is collaborating with Pre® Brands to provide grilling tips and education.
5. Where can I find grilling resources from Pre® Brands?
Pre® Brands offers a grilling guide on their website, filled with recipes, tips, and expert advice for summer grilling.
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