Strategic Growth: Prima Asset Management Revolutionizes Student Housing
Prima Asset Management Makes Strategic Move in UK Student Accommodation
Prima Asset Management is thrilled to announce its recent acquisition of a prime Purpose Built Student Accommodation (PBSA) development site in Oxford. This marks an exciting entry into the booming UK PBSA market. Following the successful purchase of a central hotel in London, this strategic acquisition highlights Prima's commitment to uncovering valuable investment opportunities across the UK.
Partnerships Driving Development
In collaboration with Real Living, an expert in PBSA and co-living developments, along with DML Development Managers, Prima is ready to roll out a cutting-edge, 189-room PBSA scheme. This project aims to meet the increasing demand for top-quality, strategically-located student housing in Oxford.
Confidence from Investors
The project is backed by prominent investors, showcasing strong confidence in its potential and long-term value. With an anticipated end value of approximately S$70 million, this initiative is poised to set new standards in innovative design, sustainability, and enhanced student living experiences. Kieran Wee, Co-Founder and Director of Aurum Gravis, emphasized the importance of partnering with trusted entities that have local market expertise when exploring international opportunities.
Integrating Culture and Architecture
Located in one of the world’s most desirable educational hubs, the development promises a blend of contemporary architecture with a seamless connection to Oxford’s rich academic and cultural heritage. The accommodation is designed to foster a vibrant community spirit, complete with premium amenities, collaborative study areas, and wellness-focused facilities tailored to modern student life.
Commitment to Quality Student Housing
Ben Hall, Co-Founder and CEO of Prima Asset Management, expressed confidence in the sustainability of the UK’s student housing sector. With Oxford's enduring reputation as a leading academic city, the demand for high-quality student accommodation is expected to remain robust. Michael Van den Brande, Senior Investment Manager at Prima, shared his personal connection to Oxford, highlighting the fulfillment gained from addressing the long-standing shortage of quality student housing, something he experienced firsthand. This investment exemplifies Prima's dedication to creating thoughtfully designed spaces where students can flourish.
Looking Ahead: Future Developments
Birbal Singh Bajaj, Co-Founder and Partner at Prima, discussed their vision for the future, considering this acquisition as a vital step in their UK expansion strategy. He remarked that PBSA in Oxford provides stable, income-generating assets while significantly enhancing the student experience in one of the most iconic university towns globally. Prima aims to execute investments and developments valued at S$350 million in UK PBSA and hospitality assets over the coming years.
About Prima Asset Management
Prima Asset Management is a private equity real estate firm based in Singapore, concentrating on acquiring development opportunities in the Purpose Built Student Accommodation sector across the UK, alongside transforming hotels in Central London. By adopting a disciplined investment strategy, Prima focuses on delivering substantial risk-adjusted returns through strategic asset management and high-value partnerships.
Frequently Asked Questions
What recent acquisition has Prima Asset Management made?
Prima has acquired a prime Purpose Built Student Accommodation development site in Oxford.
Who are the partners involved in this project?
The project is in collaboration with Real Living and DML Development Managers.
What is the estimated value of the Oxford student accommodation project?
The estimated end value of the project is approximately S$70 million.
How does this acquisition reflect Prima's strategy?
This acquisition aligns with Prima's strategy of securing high-quality, well-located investment opportunities across the UK.
What is the future vision for Prima's projects in the UK?
Prima aims to invest up to S$350 million in PBSA and hospitality assets over the next three years.
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