Stifel and U.S. Ski & Snowboard's Visionary Partnership Expansion

A New Era for U.S. Ski & Snowboard and Stifel

U.S. Ski & Snowboard has entered an exciting new chapter as it renews its partnership with Stifel Financial Corp. This innovative agreement is set to last from May 2026 through April 2034. This historic 8-year renewal is the most comprehensive collaboration in the organization’s history, clearly showcasing the ambition of both the U.S. Ski & Snowboard and Stifel to drive success through the upcoming three Olympic and Paralympic Winter Games.

Impact of the Renewed Partnership

As the title partner of the Stifel U.S. Ski Team, Stifel will provide crucial support to multiple disciplines, including alpine skiing, cross country, and ski jumping, among others. This partnership not only signifies a financial backing but embodies a shared commitment to excellence. Sophie Goldschmidt, the President and CEO of U.S. Ski & Snowboard, expressed her enthusiasm regarding this partnership, emphasizing its importance for the athletes and the development programs in place.

Investing in the Future

Goldschmidt stated, "This extended partnership represents a generational investment in our teams and our athletes." Stifel's crucial support has allowed U.S. Ski & Snowboard to implement forward-thinking programs that have a tangible influence on athletes’ performances, from the World Cup podiums to grassroots development initiatives.

Record-Breaking Successes

Since the inception of their partnership in 2022, Stifel’s influence has significantly enhanced the visibility and performance of U.S. athletes. Within just three years, the Stifel U.S. Ski Team has reached new heights athletically, reflecting the organization's overall growth. The partnership has expanded the World Cup reach in North America, increasing the number of events from four to an impressive eleven in the upcoming season. Simultaneously, the organization's media presence has doubled, achieving over 30 billion earned media impressions.

Stifel’s Financial Performance

Stifel Financial Corp. has also experienced incredible growth, marking a record year with net revenues of $4.97 billion. This milestone sets the foundation for continued sponsorship support. With a remarkable 56.4% increase in their share price, Stifel is well-positioned to maintain its impactful role within the sports community.

Athlete Testimonials

Top athletes have voiced their appreciation for Stifel's commitment. Two-time Olympic champion Mikaela Shiffrin remarked how vital this partnership is, recognizing Stifel’s investment in snow sports and its positive correlation with success on the mountain. Cross country star Jessie Diggins echoed this sentiment, expressing her gratitude for the opportunities that arise from Stifel's support.

Innovative Programs and Initiatives

Exciting initiatives have emerged from this partnership, such as the Stifel HERoic Cup, which celebrates women in sports, and the Stifel Bibbo Award, recognizing exceptional athlete performance in the alpine World Cup races. These programs enhance the offerings of U.S. Ski & Snowboard, ensuring a robust pipeline for future talent in competitive skiing.

The Future of Ski Sports

As they look ahead, the partnership guarantees Stifel's continued presence in the sport through branding on team uniforms and event signage, alongside promotional support throughout the season. Ron Kruszewski, Stifel’s Chairman, emphasized that their partnership is about uplifting athletes to achieve their highest potential, not just in competitions but in their lives as well.

U.S. Ski & Snowboard Overview

Operating since 1905, U.S. Ski & Snowboard represents a vast community of nearly 240 elite skiers and snowboarders competing across several teams. The organization is dedicated to fostering talent from youth levels up to elite competitors, supporting both athlete development and community engagement for the advancement of winter sports in the USA.

Frequently Asked Questions

What is the duration of the renewed partnership between Stifel and U.S. Ski & Snowboard?

The partnership has been renewed for 8 years, lasting from May 2026 through April 2034.

What support will Stifel provide to the U.S. Ski Team?

Stifel will be the title partner supporting various teams and disciplines, including alpine, cross country, and ski jumping.

How has Stifel impacted the U.S. Ski & Snowboard organization since 2022?

Stifel's support has driven significant performances and improvements in event visibility, leading to a record number of World Cup events hosted in North America.

What were Stifel's financial achievements in 2024?

Stifel achieved net revenues of $4.97 billion, marking the highest in the firm's history, along with a notable increase in share price.

What initiatives has Stifel launched for the athletes?

Stifel has introduced programs like the HERoic Cup and the Bibbo Award, as well as a performance bonus program for athletes and coaches.

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