Starbucks Names Cathy Smith as New CFO Amid Changes

Author: Lucas Young Updated: 03-04-2025 12:48 PM

Starbucks Names New Chief Financial Officer

Starbucks Corporation has officially welcomed Cathy R. Smith as its new executive vice president and chief financial officer. This significant shift in leadership comes as part of the company's ongoing efforts to streamline operations and prepare for future growth.

Cathy Smith's Impressive Career Background

Before joining Starbucks, Ms. Smith served as the CFO for Nordstrom Inc, where she had a notable tenure starting in 2023. She has amassed a wealth of expertise through her roles in financial leadership at several major corporations, including Target Corporation, Express Scripts, and Walmart Inc.. Her diverse experience extends back to 1986, having contributed significantly to renowned companies such as GameStop Corp, Centex, Kennametal, Textron, and Raytheon.

Transition in Leadership

In conjunction with Ms. Smith's appointment, Rachel Ruggeri, the previous CFO, will be stepping down from her position, though the specific date has yet to be finalized.

Compensation Details for the New CFO

Starbucks has outlined an attractive compensation package for Ms. Smith, which includes a base salary of $925,000 annually. She will also benefit from a cash incentive target of 125% of her salary, prorated for the fiscal year 2025. To incentivize her decision to join, Ms. Smith will receive a cash signing bonus of $5 million, along with a replacement equity grant valued at $6.40 million.

Moving Forward with Confidence

While transitioning roles, Ms. Smith will forfeit around $15 million in cash incentives and equity awards from her prior employment, underscoring her commitment to Starbucks. In a time of significant organizational changes, her leadership is expected to play a crucial role in driving the company’s strategic initiatives.

Starbucks’ Organizational Changes

The appointment of Ms. Smith aligns with Starbucks’ broader strategy, particularly its “Back to Starbucks” initiative aimed at enhancing operational efficiency and positioning the company for future expansion. Recently, the organization has taken steps to eliminate 1,100 support roles while also reducing several unfilled positions.

Financial Performance and Market Response

Starbucks has recently reported a strong first-quarter revenue of $9.4 billion, alongside earnings of 69 cents per share—both figures exceeding analyst expectations. However, the stock has seen some fluctuations, with SBUX shares trading lower by 1.88% at $113.24 during recent trading sessions.

Conclusion

As Starbucks navigates through this period of significant change, the integration of Cathy Smith as its CFO signifies a new chapter focused on innovation and strategic growth. With her exceptional background and proven track record in financing, it’s anticipated that Ms. Smith will help solidify Starbucks’ position as a leader in the beverage industry.

Frequently Asked Questions

Who is the new CFO of Starbucks?

Cathy R. Smith has been appointed as Starbucks' new chief financial officer.

What was Cathy Smith's previous position?

Before joining Starbucks, Cathy Smith served as the CFO of Nordstrom Inc.

What is the compensation package for Cathy Smith?

Ms. Smith’s package includes a $925,000 base salary, a cash incentive, and significant equity awards.

What changes are happening at Starbucks?

Starbucks is undergoing organizational changes as part of its “Back to Starbucks” initiative, including job reductions to streamline operations.

How has Starbucks performed financially recently?

Starbucks reported first-quarter revenue of $9.4 billion with earnings that beat estimates, showcasing a strong financial position amidst changes.

About The Author

Even at just 28 years old, Lucas Young has made a name for himself as a writer and financial expert. Lucas is a gifted communicator of difficult financial ideas and has written a number of well-received books and articles that appeal to both new and experienced investors. The financial world has come to rely on his perceptive analysis and useful counsel. Many people have been enabled to make wise investment decisions by Lucas's commitment to financial literacy and his ability to demystify the complexities of the market. Lucas is still dedicated to advising and teaching people on their financial journeys as he shares his knowledge.

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