Spanx Launches New Shapewear Collections for National Day
Celebrating National Shapewear Day
Spanx, a leading women's lifestyle brand known for creating modern shapewear, is excited to announce two innovative shapewear collections as part of their celebration of National Shapewear Day. This unique event, held annually on August 10, highlights advancements in women's apparel designed to enhance comfort and confidence.
Introducing SPANXsupersculpt™ Transform
The first of the new launches is the SPANXsupersculpt™ Transform collection. This line represents some of the brand's most sculpting shapewear to date. Crafted with bonded panels and flexible boning, these pieces are designed to provide a 360-degree sculpting effect that enhances a woman's silhouette without sacrificing comfort. Available in a limited selection of popular styles and colors, this collection is geared towards women seeking to achieve a beautifully contoured look.
Key Features of SPANXsupersculpt™ Transform
The collection’s innovative design details focus on feminizing and elongating the body while maintaining a high level of wearability. The SPANXsupersculpt™ Transform options will be perfect for those days when a little extra cinching is desired, giving women the confidence and support they expect from Spanx.
Discovering SPANXsupersmooth™ SheerSense
In addition to the exciting new sculpting styles, Spanx is also launching the SPANXsupersmooth™ SheerSense collection. This line represents the lightest and most sensual shapewear available from the brand, offering an all-over smoothing effect thanks to Spanx's acclaimed power mesh combined with LYCRA FitSense technology.
About SPANXsupersmooth™ SheerSense
Designed to be both discreet under clothes and stylish if seen, the SPANXsupersmooth™ SheerSense features a variety of best-selling silhouettes and colors aimed at today’s modern woman. These pieces are ideal for creating a seamless appearance that doesn’t compromise on support.
Spanx's Commitment to Innovation
Spanx has been evolving and innovating for over 25 years. Pascale Gueracague, Chief Design Officer at Spanx, reflects on the brand's journey: "While Spanx has evolved and expanded over the years, our commitment to innovation remains central to our mission. The new collections allow women to choose from versatile options that fit their lives, whether they are looking for lightweight smoothing or comprehensive sculpting and contouring."
About Spanx, LLC
Founded by Sara Blakely in 2000, Spanx, LLC has significantly influenced and transformed the women's fashion industry. The brand is recognized for its dedication to empowering women through innovative designs that resolve everyday wardrobe dilemmas. With a diverse range of products including shapewear, activewear, apparel, and more, Spanx has positioned itself as a dynamic lifestyle brand that understands women's needs and desires.
For more details about their collections and to explore the full range of Spanx products, visit their official website. Communication with enthusiasts continues through social media platforms like Facebook, Twitter, and Instagram under the handle @Spanx.
Frequently Asked Questions
What is National Shapewear Day?
National Shapewear Day is an annual event that celebrates innovations in women's shapewear and promotes body positivity and comfort in fashion.
What new collections did Spanx introduce?
Spanx launched two new collections: SPANXsupersculpt™ Transform and SPANXsupersmooth™ SheerSense, each aimed at offering enhanced comfort and support.
Who designed the new shapewear collections?
Pascale Gueracague, the Chief Design Officer at Spanx, oversees the design and innovation of the shapewear collections.
How does SPANXsupersmooth™ SheerSense differ from other collections?
This collection is characterized by its lightweight and sensual design, incorporating advanced mesh technologies for comfort and discretion.
Where can I find more information on Spanx products?
For comprehensive details on Spanx offerings, visit their official website, or connect with them on social media platforms.
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