Soules Foods Unveils New Brand Identity to Honor Legacy
Welcoming a New Era: Soules Foods
Soules Foods, previously known as John Soules Foods, has embarked on an exhilarating journey to rebrand itself and prepare for its next chapter in the food industry. This transition reflects a steadfast commitment to delivering both family and flavor, which has been at the heart of the company since its inception.
The Legacy of Quality and Flavor
Having been established in 1975, Soules Foods has evolved significantly over the years. Originally starting as a hamburger patty producer in Tyler, Texas, the company has transformed into a nationally recognized leader in fully cooked and ready-to-cook chicken and beef products. With a rich history of serving quality food, the company is excited to embrace changes that honor its past while looking forward to an innovative future.
A Family Business at Heart
The Soules family has been a core part of this journey, and as they step into the fourth generation of leadership, they remain dedicated to enhancing the culinary experiences of families everywhere. Offering more than just meal options, Soules Foods aims to empower home cooks and professional chefs alike with easy-to-prepare solutions that save time without compromising on taste.
Introducing Soules Kitchen
Alongside the rebranding to Soules Foods, the company's retail line will now be known as Soules Kitchen. This change comes with a modern logo and refreshed packaging, showcasing their commitment to contemporary tastes while continuing to provide beloved favorites. Soules Kitchen is renowned for its high-protein offerings including grilled chicken, steak strips, and an assortment of breaded products that are not only healthy but also delicious.
Meeting Modern Needs with Quality
As busy family life becomes more prevalent, Soules Foods understands the importance of quick meal solutions. Their products are designed to meet the demands of families, helping them to prepare satisfying meals faster. The dedication to quality and their reputation as America’s top fajita strips brand place them in a unique position to cater to the evolving preferences of today’s consumers.
Embracing Change and Innovation
Both Co-CEOs, John Soules Jr. and Mark Soules, have expressed enthusiasm for the new changes. They believe that the new name and branding not only pay homage to their 50-year legacy but also serve as a beacon for a future filled with growth and innovation. The company is poised for success as it continues to prioritize quality and convenience in its offerings.
About Soules Foods
Soules Foods is a leading producer of ready-to-eat and ready-to-cook chicken and beef products in the United States. Established by John Soules Sr., the company has forged a strong path in the industry, remaining family-owned and operated through its generations. With facilities strategically located across the U.S., Soules Foods is committed to delivering quality products to retailers, foodservice distributors, and restaurants nationwide.
Frequently Asked Questions
What is the new name of John Soules Foods?
The company has rebranded itself as Soules Foods, reflecting its deep-rooted heritage and forward-looking vision.
What changes are taking place at Soules Foods?
Soules Foods is transitioning its retail brand to Soules Kitchen, featuring a new logo and packaging while maintaining commitment to quality meals.
How long has Soules Foods been in business?
Soules Foods was established in 1975, celebrating over 50 years of service in the food industry.
What products will Soules Kitchen offer?
Soules Kitchen will continue to provide a variety of products, including grilled chicken, steak strips, and other high-protein offerings designed for family convenience.
Is the Soules family still involved in the business?
Yes, the Soules family remains actively involved, with the fourth generation now contributing to the company's future direction.
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