Sojern Expands Its Influential Destinations Board in Florida

Sojern Welcomes New Destinations Advisory Board Members

Sojern, a leading marketing platform created specifically for hospitality, is making waves in the travel industry by unveiling its new members of the Destinations Advisory Board. The recent meeting convened influential destination leaders from across North America to discuss innovative strategies for enhancing the travel experience. This gathering, held in an exciting location in Florida, serves as a backdrop for vital discussions focused on elevating destination marketing.

Enhancing Partnerships to Drive Tourism

The partnership approach is vital, as stated by Brett Laiken, CMO at VISIT FLORIDA. He emphasized that their collaboration with Sojern aims to create targeted multichannel digital advertising campaigns. This initiative is designed to encourage tourism while offering the capability to track valuable visitor data and accurately measure economic impacts. Such effective strategies will help in attracting diverse travelers to the state, enriching their experiences significantly.

Value of the Advisory Board

Stephanie Dunford, Commercial Director at Sojern, shared her enthusiasm about engaging with the advisory board members. According to her, these experts cover a wide range of subjects from artificial intelligence to sustainability, and even global travel challenges. Their insights are expected to help navigate complex issues and foster innovative solutions that will benefit destination marketers in the future.

Introducing the New Board Members

Sojern is proud to announce its newest board members for the upcoming year. This diverse team includes:

• Justin Bresler, CMO and VP, Marketing & Business Development, Visit Denver
• Jeremy Chase, Tourism & Marketing Administrator, Idaho Commerce
• Tom Loftus, VP of Marketing, Richmond Region Tourism
• Cody Chomiak, VP of Marketing, Travel Manitoba, Canada
• Jamari Douglas, VP, Marketing, PR & Communications, Bermuda Tourism Authority

These new additions reflect Sojern's commitment to bringing experienced tourism leaders together, creating a powerful coalition focused on moving the industry forward.

Current Members Making an Impact

Alongside the newcomers, the advisory board continues to encompass a strong group of existing members like:

• Brett Laiken, CMO, VISIT FLORIDA
• Cory Jobe, President & CEO, Great Rivers & Routes Tourism Bureau
• Erika DiProfio, Associate VP of Global Brand Advertising, Visit California
• Janette Roush, SVP Innovation and Chief AI Officer, Brand USA
• Jennifer Walker, SVP & CMO, Visit Dallas

This gathering of thinkers and innovators is set to transform the future landscape of tourism marketing, highlighting the importance of collaboration among various stakeholders.

Forward-Thinking Strategies for Success

From implementing advanced co-op strategies to the recently published State of Destination Marketing report, Sojern continues to be a steadfast partner for destination marketing organizations (DMOs), offering groundbreaking solutions that aim to boost visitor rates and illuminate the economic advantages of digital marketing strategies.

Expanding Horizons to Europe

Plans are underway for Sojern to expand its Destination Advisory Board into Europe later this year, aiming to enhance its business initiatives across the continent. This expansion will equip European destination marketers with the tools and strategies necessary for maximizing tourism potential.

About Sojern

Sojern is an innovative marketing platform dedicated to the hospitality sector, aimed at fostering growth and increasing profitability within the travel industry. The Sojern platform provides an array of powerful tools and services designed to give marketers detailed traveler insights, optimize campaigns, and create a seamless guest experience. Each year, over 10,000 travel marketers leverage Sojern's capabilities to locate, attract, and engage with travelers effectively. Founded in 2007 and headquartered in San Francisco, California, Sojern boasts a global footprint with teams across the Americas, Europe, the Middle East, Africa, and Asia Pacific.

Frequently Asked Questions

What is the purpose of Sojern's Destinations Advisory Board?

The advisory board aims to enhance destination marketing strategies and share insights on tourism challenges.

Who are the newly introduced members of the advisory board?

The new members include Justin Bresler, Jeremy Chase, Tom Loftus, Cody Chomiak, and Jamari Douglas, among others.

How does Sojern support the tourism industry?

Sojern aids the tourism industry by providing insights, cutting-edge marketing strategies, and fostering partnerships among destination marketers.

What topics are discussed by the advisory board?

Members discuss key issues including sustainability, AI, visitor data, and strategies for attracting new travelers to destinations.

Where is Sojern headquartered?

Sojern is headquartered in San Francisco, California, and operates teams across multiple global regions.

About The Author

Hello Kelly Martin here, a financial and publicly traded company specialist committed to writing with clarity and sage advice. Having a wealth of experience and a thorough grasp of corporate dynamics and the financial environment, my main goal in writing blog posts and articles is to provide insightful analysis together with useful guidance. My objective is to arm readers with the information they need to comprehend the complexities of publicly traded companies and make wise financial decisions.

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