smart Unveils Exciting New Vehicles and Campaign at Auto Shows
smart Showcases its Premium Lineup at Auto Shanghai
smart is thrilled to unveil its enhanced range of premium vehicles at the 21st Shanghai International Automobile Industry Exhibition, at Booth 4A03. This event marks a significant moment in the company's commitment to innovation.
Launch of the Smart #3 Keith Haring Art Car
One of the most notable highlights is the global debut of the smart #3 Keith Haring Art Car. This unique vehicle blends imaginative artistry with a message of creativity and inclusivity. Its exterior is adorned with Haring's iconic motifs, transforming the smart #3 into a vibrant moving canvas that embodies the company's philosophy of 'open your mind.'
Introducing the smart #5 BRABUS
The smart #5 BRABUS, making its debut at the Shanghai show, is designed for those who appreciate performance and style. With a starting price of RMB 329,900, this vehicle boasts striking aesthetics, including 21-inch BRABUS Monoblock Z wheels and a performance-oriented interior featuring illuminated BRABUS accents and premium sound systems. Under the hood, it's powered by an electric drive that can propel the car from 0 to 100 km/h in just 3.8 seconds, making it a standout in the electric vehicle market.
Performance Features of the Smart #5 Premium+ AWD
Also unveiled is the smart #5 Premium+ AWD, designed for all-terrain performance with a starting price of RMB 279,900. This vehicle features adjustable air suspension allowing for a maximum ground clearance of 231mm, and a sophisticated damping system that optimizes ride comfort on any surface. With dual motors and a rapid acceleration time of 0 to 100 km/h in just 4.9 seconds, the smart #5 Premium+ AWD is perfect for adventure enthusiasts.
Global Brand Campaign: Open Your Mind Experiences
In conjunction with the vehicle launches, smart is introducing its global brand campaign titled 'open your mind Experiences.' This initiative encourages customers worldwide to embrace new experiences and discover the limitless possibilities that life can offer. The campaign is centered around the motivational concept of the 'Power of Firsts,' inviting customers to delve into their first-time encounters with smart’s offerings.
Embracing Future Markets
As part of its strategic growth plan, smart aims to enter over ten new markets in the coming year, expanding its global presence to 37 countries. This expansion coincides with a focus on building partnerships and engaging customers globally to foster a spirit of openness and exploration with their products.
Quote from Smart's Leadership
Mr. Tong Xiangbei, Global CEO of smart, stated, "With the unwavering support from our dedicated shareholders and loyal customers, smart has reached several strategic milestones over the past five years. As we embark on this new phase, our focus remains on global operational excellence and sustainable growth."
Ms. Mandy Zhang, Global CMO of smart, expressed, "The 'open your mind' brand claim encapsulates our essence. The launch of our new brand campaign and vehicles reflects our commitment to inspiring customers to explore every possibility life has to offer."
Frequently Asked Questions
What is the significance of the Keith Haring Art Car?
The smart #3 Keith Haring Art Car showcases the fusion of art and automotive design, promoting creativity and inclusivity in urban mobility.
How fast can the smart #5 BRABUS accelerate?
The smart #5 BRABUS can accelerate from 0 to 100 km/h in just 3.8 seconds, highlighting its high-performance capabilities.
What are the features of the smart #5 Premium+ AWD?
This model features adjustable air suspension, dual motors for quick acceleration, and advanced off-road capabilities, making it perfect for all-terrain experiences.
What does the 'open your mind Experiences' campaign entail?
This global brand campaign encourages consumers to embrace new experiences and possibilities in their lives through first-time encounters with smart products.
How many markets will smart enter in 2025?
smart plans to expand to more than ten new markets, increasing its global footprint to a total of 37 markets worldwide.
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