SmallRig Unveils Exciting Innovations for Creators at NAB Show

SmallRig's Participation at NAB Show
SmallRig has proudly made its presence known at the 2025 NAB Show, a celebrated event that connects content creators from across the globe. This year, the company showcased three groundbreaking products that are set to elevate the way creators engage with technology.
Innovative Boom Selfie Stick ST30 Lite
The first remarkable product unveiled is the SmallRig x DREX LEE Boom Selfie Stick ST30 Lite. This innovative accessory is designed specifically to meet the needs of modern creators, featuring a user-friendly one-touch leg deployment mechanism. It allows for a versatile working height range from 31cm to 147cm, accommodating a variety of shooting scenarios.
With a load capacity of 1kg, the ST30 Lite is solidly built to offer stability, and its thick anti-slip silicone pads ensure a secure grip on any surface. The adjustable phone clamp is a standout feature, offering a remarkable 180° tilt and 360° rotation capability, making it easy to capture balanced shots from any angle. Plus, with a snap-on remote control that functions up to 10 meters away, it enhances the convenience of taking remote shots.
X-Touch Smart Triple-Proof V-Mount Battery X99
Next in line is the SmallRig x Renan Ozturk X-Touch Smart Triple-Proof V-Mount Battery X99. Crafted from extensive user feedback, this battery is engineered for durability, boasting drop tests from heights of 1.5 meters and an IP54 rating, making it resistant to both dust and water. The battery packs a powerful punch, housing eight 3400mAh LG 18650 cells and integrating SmallRig's sophisticated PowerADC charging technology to ensure optimal performance.
The X99 offers a multitude of charging interfaces including BP, two D-TAP, two USB-C, USB-A, and DC options, greatly enhancing versatility. Users can easily monitor battery status via a 2-inch touchscreen or through the SmallRig App, which provides features such as battery renaming, port control, and wireless updates.
RC 100C COB LED Video Light
The final product on display is the RC 100C COB LED Video Light, a compact yet powerful lighting solution. With a design that is 20% smaller and brighter than conventional 100W lights, it guarantees exceptional color accuracy, boasting a high CRI Ra of over 97 and TLCI exceeding 98.
The RC 100C supports a broad temperature range from 2500K to 10000K, offering full RGB spectrum capabilities. Creators can experiment with multiple modes and effects, from CCT and HSI to FX and Gel modes, enabling comprehensive creative control over their lighting conditions. The light also incorporates multiple power options, including V-mount and NP-F970 batteries, alongside seamless app-based remote control for modern convenience.
About SmallRig
Founded in 2013, SmallRig has rapidly established itself as a leader in developing high-quality accessory solutions for content creators. The company specializes in a wide array of products including camera rigs, batteries, tripods, and lighting systems essential for live broadcasting, vlogging, and professional video production. With a community of over two million creators worldwide, SmallRig is dedicated to a co-design approach through its User Co-Design (UCD) methodology and DreamRig program, empowering users to turn their creative visions into reality.
Frequently Asked Questions
What is the main purpose of the NAB Show?
The NAB Show serves as a global platform connecting content creators to showcase their innovations and solutions in broadcasting and media.
What are the new products launched by SmallRig?
SmallRig launched the Boom Selfie Stick ST30 Lite, X-Touch Smart Triple-Proof V-Mount Battery X99, and RC 100C COB LED Video Light.
How does the Boom Selfie Stick ST30 Lite work?
This product features a one-touch leg deployment system and can adjust from 31cm to 147cm for different shooting needs, ensuring stability and flexibility.
What is the significance of the X-Touch Battery X99?
The X99 is designed for durability and performance, featuring multiple charging options and a smart BMS chip for effective power management.
Why is the RC 100C COB LED Video Light noteworthy?
It offers exceptional color accuracy and a wide range of modes and power options, making it a versatile tool for lighting in various creative settings.
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