SKIMS Expands Portfolio with SKKN Acquisition from Kim Kardashian
SKIMS Further Innovates with the Acquisition of SKKN by Kim
SKIMS, co-founded by Kim Kardashian and Jens Grede, has made a significant move by acquiring SKKN by Kim from Kim Kardashian and Coty. This acquisition is a transformative step that aligns Kardashian's beauty ventures under the SKIMS umbrella, marking SKIMS's expansion beyond its apparel roots.
A New Era for Beauty and Lifestyle
With the acquisition of SKKN, SKIMS will incorporate Kardashian's extensive experience in the beauty space, including her notable work in cosmetics, skincare, and fragrance. This enhances SKIMS's portfolio, making it a powerhouse in the lifestyle and beauty industries.
Kardashian's Impact on Beauty
Kardashian's legacy in beauty began with the launch of KKW Beauty in 2017, revolutionizing makeup with her innovative contouring techniques. Her influence grew with the success of KKW Fragrance, which garnered 'Fragrance of the Year' at the FiFi Awards. This acquisition not only consolidates her impact but also sets the stage for SKIMS to innovate within beauty.
Streamlined Vision Under SKIMS
As Kim Kardashian stated, her mission has always been to create products that connect with consumers. With the integration of SKKN by Kim, there is an opportunity for a unified vision that extends from shapewear to skincare. Such cohesion reinforces SKIMS's commitment to empowering individuals through their choices.
How the Acquisition Changes SKIMS' Trajectory
According to Jens Grede, CEO and Co-Founder of SKIMS, this isn’t merely about growth. It's an assertion of SKIMS's strength as a brand, allowing it to venture into beauty with authority and credibility. The anticipated launch in 2026 signifies a new chapter for SKIMS.
Future Plans and Expected Launch
The integration of beauty, skincare, and fragrance marks a groundbreaking evolution for SKIMS. With plans to launch these new categories in 2026, it aims to redefine standards in beauty just as it has with apparel. Utilizing Kardashian’s proven track record, SKIMS seeks to disrupt the beauty market by providing innovative solutions that resonate with consumers globally.
About SKIMS
Founded in 2019, SKIMS is dedicated to redefining the standards of women’s underwear and shapewear, setting new benchmarks for inclusivity and innovation. The brand offers a variety of products, focusing on solutions that cater to all body types. By emphasizing technical design, from shapewear that enhances curves to elastic underwear, SKIMS is committed to pushing the industry forward. Customers can explore these innovative products directly at SKIMS.com and through established retail locations.
Frequently Asked Questions
What is the significance of SKIMS acquiring SKKN by Kim?
The acquisition allows SKIMS to expand into beauty, integrating Kardashian's expertise, which enhances their brand power and market reach.
When are the new SKIMS beauty products expected to launch?
New beauty products under the SKIMS brand are anticipated to launch in 2026.
How has Kim Kardashian influenced the beauty industry?
Kardashian's innovations have sparked new trends, including the contouring makeup craze, and have gained prestigious awards like 'Fragrance of the Year.'
What types of products will SKIMS offer in the beauty category?
SKIMS plans to offer a range of products including skincare, cosmetics, and fragrances, aiming to create a cohesive brand experience.
Where can I find SKIMS products?
SKIMS products are available online at SKIMS.com and in select retail locations worldwide.
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