Skai Unveils Celeste AI for Empowering Brands in Commerce

Introducing Celeste AI: A New Era for Commerce Management

Today marks a significant milestone in the realm of commerce management as Celeste AI becomes generally available. This innovative solution is part of a comprehensive suite designed to enhance efficiency and growth for renowned brands and marketing agencies.

Celeste AI: Revolutionizing Marketing Strategies

Launched during a pivotal event at ShopAble 2025, Skai, recognized as a leading omnichannel platform for commerce media, unveiled Celeste AI. This artificial intelligence-powered tool stands out as a unique agent tailored specifically for commerce marketers. With Celeste AI, marketers gain insights into budget recommendations, bidding strategies, performance comparisons, and anomaly detection.

Since its initial launch in a closed beta, Celeste AI has integrated seamlessly within Skai's platform, now readily available to all users. Early adopters have experienced remarkable results, reporting efficiency improvements ranging from 30% to 50% and performance boosts between 10% and 20%.

Valuable Insights from Industry Leaders

During a live presentation at ShopAble, Kelly Gerrard, the Director of eCommerce Marketing at Marshall, shared powerful testimonials about the impact of Celeste AI. Gerrard noted the drastic reduction in task completion times; what used to take her team 20 minutes can now be accomplished in just one minute. She also highlighted how Celeste uncovered a growth opportunity in the competitive kids and youth market segment simply by analyzing competitors' strategies.

Unveiling New Commerce Solutions

At ShopAble, Skai also brought forth a new suite of commerce solutions powered by Celeste AI, addressing the pressing need for seamless integration of marketing and commerce operations. These solutions include:

Strategic Digital Shelf

This feature provides real-time insights into product availability, price metrics, search rankings, and much more, enabling brands to optimize their media strategies effectively.

Retail Insights

Retail Insights connects media performance directly to sales and operational health across numerous retailers, offering a comprehensive view that includes inventory status and customer engagement metrics.

Content Optimization

AI-driven content optimization identifies gaps and suggests improvements to ensure relevance and effectiveness of product listings while minimizing advertising costs.

Retail Operations

This solution streamlines catalog management using AI to flag and resolve issues, thereby maintaining content accuracy and performance across various retail platforms.

Revenue Recovery

Revenue Recovery identifies potential lost revenue through invoice errors or chargebacks, helping brands to reclaim funds and reinvest them into growth opportunities.

With 61% of marketers recognizing the need to blend operational insights into their media tactics, Skai's innovative approach unifies various aspects of commerce management, offering a seamless user experience.

Nich Weinheimer, Skai's Chief Strategy Officer, emphasized the necessity of integrating media capabilities with superior operational frameworks, asserting that their platform eliminates friction with a single login and contract.

Commitment to Growth and Simplification

Backed by these latest innovations, Skai positions itself as a frontrunner in the future of commerce media. The integration of media, content, and operational data stands to redefine how brands manage their activations across multiple channels.

Gil Sadeh, President at Skai, remarked, "Our goal is to simplify processes and foster growth. Now, brands can control their omnichannel media and commerce operations in one powerful platform, driven by GenAI. This unique capability is a game changer, and only Skai can deliver such a solution."

About Skai

Skai serves as an omnichannel advertising platform, empowering brands and agencies to execute data-driven advertising strategies in the commerce domain. The platform leverages AI for decision-making, activation, and optimization, boasting partnerships with major players like Google, Amazon Ads, Microsoft, and more.

Having built a reputation over a decade for innovation and trust, Skai collaborates with esteemed brands such as Adidas and Sony. With headquarters in San Francisco and locations worldwide, Skai remains dedicated to elevating the commerce media landscape.

Frequently Asked Questions

What is Celeste AI?

Celeste AI is Skai's innovative, GenAI-powered agent designed for commerce marketers to optimize their advertising strategies and operational performance.

How does Celeste AI enhance marketing efficiency?

By providing insights into budgeting, bidding strategies, and market performance, Celeste AI allows marketers to make informed decisions that significantly enhance efficiency and results.

What are the key features of Skai's new commerce solutions?

Key features include Strategic Digital Shelf, Retail Insights, Content Optimization, Retail Operations, and Revenue Recovery, all aimed at unifying marketing and operational efforts.

How has Celeste AI performed for early users?

Early users report efficiency gains of 30-50% and performance improvements of 10-20%, showcasing its effectiveness in enhancing commerce strategies.

What is Skai's mission?

Skai's mission is to cut through complexity in commerce media, offering a single platform where brands can manage omnichannel media activation and commerce operations effectively.

About The Author

Dedicated Author and financial expert Logan Wright here, 29 years old. After earning an economics degree, I spent a number of years working in different financial industries. My great passion is enabling everyone, from any background or experience level, to understand and be literate in financial matters.

My books and writings are centered on simplifying difficult financial ideas into doable, understandable guidance. Whether it's retirement planning, investing, or budgeting, I want to arm readers with the information they need to make wise financial choices and realize their financial objectives.

Apart from writing, I also frequently post to financial blogs and organize webinars and workshops targeted at enlightening participants about personal finance. Always, my strategy is to offer concise, doable advice that can truly improve people's lives.

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