SiriusXM Launches Play: Affordable Audio Entertainment Option
SiriusXM Introduces SiriusXM Play
SiriusXM Play is rolling out now, targeting nearly 100 million vehicles by 2025.
This low-cost plan provides subscribers access to over 130 channels, featuring music, sports, news, and talk, all with reduced ad interruptions.
SiriusXM, a leader in audio entertainment, has revealed the launch of its new low-cost, ad-supported subscription service named SiriusXM Play. This exciting offering allows new users to join the SiriusXM community at a competitive monthly rate, providing them access to an extensive array of channels filled with diverse content. With a subscription cost of less than $7, subscribers will enjoy over 130 channels with limited advertising. This plan not only includes entertaining music and sports but also a variety of talk shows and in-depth discussions, accessible via the SiriusXM app.
Wayne Thorsen, SiriusXM's Chief Operating Officer, expressed enthusiasm about the potential reach of SiriusXM Play, stating the service aims to engage listeners who are sensitive to pricing while delivering an outstanding audio package. He emphasized the importance of advancing technology and curated content to captivate a broader audience.
Initially available on a limited basis, SiriusXM Play is expected to expand over the next few months, with details on package pricing anticipated in the near future.
Vast Programming Across Multiple Genres
SiriusXM Play is designed to cater to fans of music, sports, talk radio, and entertainment, providing over 130 enjoyable channels. Subscribers will have access to several popular formats, such as:
- Music: Featuring channels like Hits 1, The Highway, Hip-Hop Nation, and more.
- Sports: Including Mad Dog Sports Radio, College Sports Radio, and Fantasy Sports Radio.
- News: Covering channels like POTUS, Patriot, and Progress.
- Talk + Entertainment: Featuring Radio Andy, Conan O'Brien Radio, and TODAY Show Radio.
- Comedy: Including Kevin Hart's LOL Radio, Comedy Central Radio, and more.
For those with 360L vehicles, additional features may enhance the in-car experience, including access to SiriusXM Xtra channels.
SiriusXM Play also transforms how listeners interact with their audio content outside their vehicles. The SiriusXM app complements the in-car experience, giving subscribers expansive access to SiriusXM's library of live shows, on-demand content, Artist Stations, and engaging podcasts.
Enhanced Opportunities for Advertisers
The introduction of SiriusXM Play opens the door for advertisers to engage with a highly passionate audience in an immersive setting: the car. Compared to traditional AM/FM radio, Play offers a significant reduction in ad interruptions, thus giving marketers an opportunity to create impactful ad experiences that resonate with consumers. This service not only enhances the existing advertising roster but also provides a unique avenue for brands to connect with listeners at critical moments.
SiriusXM Play aims to strengthen the company's advertising efforts, reaching around 160 million listeners monthly through satellite broadcasts and streaming platforms, including applications like Pandora and SoundCloud. By the time the rollout is complete, advertisers will be able to access their desired audience through a unified transaction platform, simplifying the purchasing process across all available channels.
As the service evolves, SiriusXM anticipates unveiling enhanced targeting options, dynamic ad placements, and new measurement tools that empower marketers to connect with audiences in meaningful ways, fostering a deeper connection between listeners and brands.
"SiriusXM Play is a significant opportunity not just for listeners, but also for advertisers looking to engage quality audiences in a focused environment," said Scott Walker, Chief Advertising Revenue Officer at SiriusXM. Adding that the car represents a new horizon for digital advertising, he pointed out that the launch of Play opens new horizons for marketers and consumers alike.
Future Developments
The steady rollout of SiriusXM Play will broaden its reach to nearly 100 million vehicles by 2025, with plans for continued enhancement and additional offerings expected to develop over time.
For those seeking a premium audio experience on the road, SiriusXM provides numerous packages and options, starting with a competitive pricing model from $9.99 a month. Check out the available packages and learn more about SiriuXM services at their official site.
About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment provider in North America, hosting an extensive portfolio of audio services, including the SiriusXM entertainment subscription service, ad-supported streaming via Pandora, a diverse podcast network, and comprehensive advertising solutions. With a cumulative audience of about 160 million monthly listeners, SiriusXM delivers an impressive variety of programming across music, talk, news, and sports.
Frequently Asked Questions
What is SiriusXM Play?
SiriusXM Play is a new low-cost, ad-supported subscription plan offering access to over 130 channels with limited ad interruptions.
How much does the plan cost?
The subscription fee is less than $7 per month, making it an affordable option for many listeners.
What types of content can subscribers access?
Subscribers can enjoy a variety of channels across music, sports, news, and talk shows with popular formats and personalities.
When will SiriusXM Play be fully available?
Play is being rolled out gradually, with plans to be accessible in nearly 100 million vehicles by the end of 2025.
Is there an app for SiriusXM Play?
Yes, subscribers can access the SiriusXM app to enjoy live shows, on-demand content, Artist Stations, and podcasts outside their vehicles.
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