Simpli.fi's Innovative CTV Strategies Shine at AdExchanger Awards
Simpli.fi Celebrates Recognition at the 2025 AdExchanger Awards
Simpli.fi, the renowned Advertising Success Platform, has recently earned accolades for its impressive work in the realm of Connected TV (CTV) advertising. The company has been named a finalist for the 'Most Innovative Use of CTV Technology' at the highly regarded 2025 AdExchanger Awards after showcasing extraordinary measurable client growth through its strategic campaigns.
Achievements with Ankin Law
This prestigious recognition primarily stems from a successful collaboration with Ankin Law, where Simpli.fi utilized advanced CTV technologies alongside innovative cross-device tactics. The results were remarkable, with the campaign achieving over 12 million impressions and reaching a vast audience of 1.2 million unique viewers across numerous ZIP codes.
Cali Tran, CEO of Simpli.fi, shared insights into what this finalist acknowledgment means for the company: "Being named a finalist by AdExchanger underscores our focus on accountable, audience-first CTV. We empower our partners to craft compelling narratives and reach their desired households with pinpoint accuracy, ensuring every impression leads to measurable results. As CTV continues to gain prominence, Simpli.fi is dedicated to elevating the standards of planning, purchasing, and evaluating TV campaigns."
Core Capabilities Driving Client Success
The successful campaign for Ankin Law leveraged three essential capabilities of Simpli.fi's platform:
1. Addressable Geo-Fencing and CRM Targeting
This capability allowed Ankin Law to effectively target qualified households by considering factors like income, location, and first-party data. The outcome was tailored creative messaging delivered seamlessly across connected devices in targeted homes.
2. Sequential Messaging and Site Retargeting
Simpli.fi effectively re-engaged individuals who had previously seen Ankin Law's ads, guiding them through the purchasing process and ultimately increasing conversion rates.
3. Keyword Contextual Search Retargeting
This feature enabled the firm to reach potential clients actively researching legal services or related information, significantly expanding their visibility among a relevant audience.
As the legal landscape in Chicago continues to evolve, strategies like these have allowed Ankin Law to safeguard its market position and develop a robust client pipeline.
Client Testimonial
Eric Revels, the Director of Marketing at Ankin Law, expressed gratitude for their partnership with Simpli.fi, stating, "Every year, we see more law firms from outside the area enter our market. However, with the support of Simpli.fi, we can strategically target our audience, generate calls and clicks, and convert a higher volume of leads into clients, despite increasing competition. This growth is a testament to our collaborative efforts."
About the AdExchanger Awards
The AdExchanger Awards honor outstanding achievements in digital marketing and advertising. The event pays homage to companies, agencies, and publishers excelling in the innovative realms of advertising technology, shining a light on those who are pioneering breakthrough campaigns that push industry boundaries.
About Simpli.fi
Simpli.fi operates as the leading Advertising Success Platform, providing programmatic advertising solutions and essential workflow software to an impressive client base of over 2,000 media teams, agencies, and brands. With a focus on maximizing relevance and delivering results across various media types, including CTV, mobile, and display, Simpli.fi executes over 140,000 robust campaigns monthly for approximately 30,000 advertisers. The company's notable investors include prominent private equity firms, illustrating the trust and confidence placed in Simpli.fi's innovative platform. For more information about Simpli.fi, please visit their official website.
Frequently Asked Questions
What is the significance of the 2025 AdExchanger Awards?
The AdExchanger Awards aim to recognize excellence in digital marketing and advertising, spotlighting innovative companies and campaigns within the advertising technology space.
How did Simpli.fi support Ankin Law in their marketing efforts?
Simpli.fi utilized advanced CTV technology and cross-device strategies to enhance Ankin Law's marketing, enabling them to reach a broader audience and improve client conversion rates.
What are the core capabilities of Simpli.fi's platform?
Simpli.fi's platform integrates Addressable Geo-Fencing, Sequential Messaging, and Keyword Contextual Search Retargeting, enhancing advertising effectiveness and audience engagement.
How can companies benefit from Simpli.fi's services?
Companies can leverage Simpli.fi's platform to create targeted advertising campaigns that drive measurable outcomes, making the most of their marketing budgets.
Why is CTV becoming a dominant advertising channel?
CTV allows advertisers to engage targeted audiences directly and measure outcomes more accurately, thus providing a more accountable and effective advertising approach.
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