Shirofune Leads the Way at IAB Summits: Innovation in Focus
Shirofune's Global Influence at Major IAB Summits
Shirofune, a prominent player in the world of digital advertising automation, is excited to share its presence at two of the industry's most significant events this July. The company will take part in the IAB Measurement Leadership Summit in the United States and the IAB Australia Ad Tech & Ops Summit, reflecting its commitment to driving innovation in automation, artificial intelligence, and strategic advertising performance.
Commitment to Advertising Innovation
These summits are critical for Shirofune as they align with the future of advertising, combining intelligent automation with human insight. Mitsunaga Kikuchi, the company's founder and CEO, believes that these gatherings symbolize the direction in which the advertising landscape is evolving.
IAB Measurement Leadership Summit Highlights
The IAB Measurement Leadership Summit will occur shortly and is an exclusive event reserved for over 100 senior leaders in data and measurement. This year's focus is on "Driving to Outcomes," emphasizing the need to reshape measurement frameworks amidst a landscape that prioritizes privacy and precision.
Panel Discussions: AI Reshaping Measurement
On July 16, Rocco Baldassare, Shirofune's Head of U.S. Market Expansion, will take the stage alongside notable leaders from Direct Agents and IAB to discuss the topic "How AI Is Reshaping Measurement." This session will delve into the transformative ways AI is enhancing measurement quality by moving beyond mere automation.
IAB Ad Tech & Ops Summit in Australia
Exploring the Future of Ad Operations
At the Ad Tech & Ops Summit, Shirofune will contribute to a session titled "Humans + Technology: The Optimal Future of Ad Ops." This discussion will provide insights into how agencies can seamlessly integrate AI into their operations while maintaining strategic control. It will also cover emerging metrics that measure AI-human collaboration and its impact on business results.
Meet the Thought Leaders
The session will feature a diverse panel, including tech leaders and performance managers who are experts in blending machine efficiency with creative insights. Leaders will share their experiences and strategies on navigating the complexities of the current programmatic landscape.
About Shirofune and Its Impact
Founded in 2014, Shirofune revolutionizes the advertising management landscape through its automated tools designed to maximize efficiency. With over 10,000 automated accounts and 300,000 active campaigns, Shirofune has proven itself as a leader in harnessing technology to enhance advertising effectiveness.
Contact and Further Information
For further insights into Shirofune's innovative solutions, feel free to reach out via email at michele@firecrackerpr.com. Stay tuned for updates as Shirofune continues to pave the way in digital advertising excellence.
Frequently Asked Questions
What is Shirofune's role in the upcoming IAB Summits?
Shirofune will actively participate and sponsor the IAB Measurement Leadership Summit and the Ad Tech & Ops Summit, showcasing their advancements in automation.
When and where do these summits take place?
The IAB Measurement Leadership Summit is in the U.S. on July 15, followed by the Ad Tech & Ops Summit in Australia on July 23.
Who are some key speakers at the summits?
Notable speakers include Rocco Baldassare from Shirofune and other industry leaders from Direct Agents and IAB.
What topics will be covered at the summits?
Discussions will center around how AI is reshaping measurement and the integration of technology in advertising operations.
How can I learn more about Shirofune's offerings?
Visit Shirofune's website or contact their media relations team for additional information on their services and innovations.
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