Shenan Reed Takes Charge as New Chair of IAB Board for 2025

Shenan Reed Appointed New Chair of the IAB Board

The Interactive Advertising Bureau (IAB) has recently announced an exciting change in its Board of Directors. Shenan Reed, who serves as the Global Chief Media Officer at General Motors, has been appointed as the new Chair of the Board for the upcoming term. With a solid track record, she brings her wealth of experience and innovative mindset to this pivotal role.

Leadership Transition in the IAB Board

Shenan Reed steps into the Chair position following the tenure of John Halley, who previously held the role. Reed has been instrumental in shaping the media landscape during her time as Vice Chair. Her election signifies a continuation of progress and a commitment to advancing the digital advertising industry's standards and practices.

New Vice Chair Announcement

In alignment with this leadership transition, Alison Levin, President of Advertising and Partnerships at NBCUniversal, will serve as the new Vice Chair. Levin joined the board in November 2022 and is known for her insight into effective advertising strategies. Her new role will complement Reed's vision as they work together to steer the Board in exciting new directions.

Future-Focused Initiatives

David Cohen, CEO of IAB, spoke highly of the new leadership, emphasizing the importance of innovative thinking in navigating the evolving digital landscape. Under their guidance, the IAB Board is dedicated to tackling critical challenges, such as the burgeoning creator economy, artificial intelligence, consumer privacy, and advancements in measurement and commerce media.

Commitment to Innovation and Change

Reed remarked on her commitment to serve the IAB, stating, "My goal as the new Chair is to foster collaboration and initiate conversations that lead to meaningful innovations within our industry.” This forward-thinking approach will be crucial as the digital environment continues to change at a rapid pace.

New Members of the IAB Board

The IAB Board of Directors has also welcomed several new members elected for three-year terms. These leaders bring diverse perspectives from across the media and advertising sectors, contributing to the board's mission of enhancing the digital ecosystem.

Continuing Board Members

In addition, existing board members have been re-elected for new terms, reinforcing their dedication to moving the industry forward. This blend of new talent and experienced leaders is essential as the board undertakes its vital work in advancing the interests of digital advertising.

About the Interactive Advertising Bureau

The IAB is a significant trade organization that empowers the media and marketing industries, facilitating their adaptation in the digital economy. With a broad membership base including over 700 leading companies, the IAB conducts essential research and advocates for the industry's stakeholders. Their commitment to professional development and industry advocacy is notable, ensuring that the advertising landscape remains robust and innovative.

Frequently Asked Questions

Who is Shenan Reed?

Shenan Reed is the Global Chief Media Officer at General Motors, recently appointed as the Chair of the IAB Board of Directors.

What is the role of the IAB Board?

The IAB Board is responsible for guiding the interactive advertising industry, developing standards, and fostering innovation.

Who will serve as the Vice Chair?

Alison Levin, President of Advertising and Partnerships at NBCUniversal, has been appointed as Vice Chair.

What challenges will the IAB focus on?

The IAB aims to address issues like consumer privacy, the creator economy, and advancements in measurement and media commerce.

How is the IAB structured?

The IAB comprises diverse members from the media and advertising industry, emphasizing collaboration and innovative solutions.

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