Seven7 and Altor Team Up to Propel CCM Hockey Brand Forward
Introduction to a New Era for CCM
In an exciting move, Seven7 has partnered with Altor to make a significant investment in CCM, renowned as a leading name in global hockey. This relationship marks a pivotal moment in the history of CCM, with both firms aiming to enhance the brand's global standing and influence in the hockey world.
The Legacy of CCM: A Brand with History
Founded in 1899, CCM has been a leader in hockey innovation and equipment for over a century. The brand has not only clothed some of the greatest NHL athletes but also supported grassroots hockey initiatives worldwide. With a commitment to quality and performance, CCM is synonymous with trust among professional players and weekend warriors. The story of CCM is one of evolution, success, and dedication to the sport.
Strategic Vision for Growth
The investment from Seven7 and Altor is not merely financial; it signifies a strategic vision aimed at propelling CCM into a new era of growth. This partnership seeks to deepen engagement with hockey players of all ages, innovate product lines, and extend its reach into international markets. Altor's expertise in operational efficiency complements Seven7's understanding of brand culture, creating a robust foundation for CCM’s expansion.
Insights from Leadership
Daryl Jones, Chief Investment Officer of Seven7, expresses excitement about this opportunity, stating, "We look for cultural relevance and brand value—and CCM embodies these ideals. Hockey is expanding globally, and it's thrilling to support a brand that has driven this sport for 125 years. With Altor’s operational strengths, we can cultivate CCM’s legacy and future growth."
A Personal Connection to the Brand
Mike Commodore, a former NHL defenseman and Seven7 investor, shares his personal connection to CCM, recalling his experiences with their gear throughout his career. "Transitioning from player to part-owner is beyond just business; it's about passion for the sport. I’ve always admired CCM for its rich history and its potential for global reach. I'm excited to play a role in this transformative journey!"
Recent Investments in the Hockey Sector
This investment is part of a larger strategy by Seven7 to invest in the hockey sector. With stakes in brands like LiveBarn and EZ-Ice, Seven7 is solidifying its influence and commitment to enhancing the sport's accessibility and enjoyment for players and fans. By backing initiatives that resonate with hockey enthusiasts, the firm aims to foster a community centered around the sport.
About Seven7 and Its Mission
Located in Stamford, Connecticut, Seven7 is an investment firm dedicated to fostering talent in sports, media, and consumer niches. The firm believes that genuine affiliations and cultural relevance are the cornerstones of profitable ventures. By prioritizing long-term value and active engagement, Seven7 aspires to lead the new generation of investments within the sporting world.
Frequently Asked Questions
What is the main focus of the partnership between Seven7 and Altor?
The partnership aims to enhance CCM’s international presence, innovate product offerings, and engage with players worldwide.
What is CCM's history in the hockey industry?
CCM was founded in 1899 and has been a prominent name in hockey equipment and apparel, known for supporting both professional players and amateur enthusiasts.
What did Daryl Jones say about the investment?
Daryl Jones highlighted that CCM represents cultural relevance and brand value, marking an exciting opportunity for future growth.
Who is Mike Commodore, and how does he fit into this investment?
Mike Commodore is a former NHL defenseman and investor in Seven7 who has a deep personal connection to CCM, having used their gear throughout his career.
What is Seven7's broader investment strategy?
Seven7 focuses on investing in sports and media, aiming to find brands with loyal followings and cultural momentum for long-term success.
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