SEON Boosts APAC Operations in Response to Fraud Challenges

SEON Expands Presence in Asia-Pacific Market

In a significant move to meet the growing demand for innovative fraud prevention solutions, SEON has announced its expansion within the Asia-Pacific (APAC) region. The surge in demand is largely attributed to issues related to fraud prevention and anti-money laundering (AML) solutions that are becoming increasingly pressing for businesses across various sectors.

New Clients Adopting SEON Solutions

Emerging clients in the APAC market, including notable names such as Salmon Group Ltd, CryptoGaming.com, and Forever Network, have turned to SEON for its advanced Know Your User (KYU) and Know Your Customer (KYC) functionalities. These tools are pivotal in helping businesses navigate the escalating threats arising from the region’s intricate digital landscape.

Local Expertise to Enhance Service

To further support its expansion efforts, SEON has bolstered its teams in key locations such as Singapore and Jakarta. This local presence not only enhances the company's operational efficiency but also improves response times, ensuring customers receive tailored assistance in real-time.

Understanding the Regional Challenges

According to Tamas Kadar, SEON's Co-founder and CEO, the APAC region presents both incredible potential and unique operational challenges. The juxtaposition of well-established digital economies with rapidly developing markets results in a complex risk landscape. Traditional solutions often fall short, making SEON's unified platform, which offers comprehensive visibility and protection throughout the customer journey, essential.

Adapting to Evolving Digital Threats

As digital risks and regulatory requirements evolve in the region, businesses must intensify their efforts to verify identities and mitigate payment risks while ensuring compliance. SEON meets these pressing needs through an AI-driven platform that effectively merges digital footprint analysis, device intelligence, and real-time analytics, allowing businesses to proactively combat fraud.

User-Centric Solutions

Clients like TitanFX have praised SEON's capabilities, with Compliance Officer Pauline Liu noting the platform's user-friendliness and effectiveness in providing real-time insights. This usability enables teams to swiftly identify and address suspicious activities, reinforcing SEON's reputation as a reliable choice for fraud monitoring.

A Reflection of Market Demands

The demand for robust fraud prevention solutions is particularly pronounced in sectors like iGaming, fintech, and retail. According to Troy Nyi Nyi, Senior Vice President and GM at SEON, clients are increasingly seeking platforms capable of managing the complexities of APAC's payment systems without needing separate tools for different jurisdictions. This has prompted a growing number of businesses to turn to SEON for comprehensive solutions.

Notable Upcoming Engagements

SEON is set to showcase its latest innovations at the upcoming SiGMA Asia event, taking place over several days in Manila. This exhibition presents an excellent opportunity for the company to demonstrate its advancements and their applications in practical settings. During this event, Troy Nyi Nyi will address attendees on the topic, "Beyond Defense: Leveraging Fraud Prevention as a Competitive Edge," providing valuable insights for iGaming and fintech leaders.

About SEON

SEON plays a vital role in helping organizations mitigate risks associated with fraud and money laundering while ensuring adherence to regulatory standards. By leveraging real-time digital footprint analysis, device intelligence, and AI-based rules, SEON empowers over 5,000 businesses across the globe to avert threats before they materialize. With its integrated fraud prevention and AML capabilities, SEON operates from strategic locations, including Austin, London, Budapest, and Singapore. For further details, customers can visit seon.io.

Frequently Asked Questions

What services does SEON offer?

SEON provides advanced fraud prevention and compliance services, focusing on digital footprint analysis, device intelligence, and real-time analytics to combat fraud.

Which companies are utilizing SEON's solutions?

Noteworthy users of SEON's platform include Salmon Group Ltd, CryptoGaming.com, and Forever Network, among others in various sectors.

What does SEON highlight at the SiGMA Asia event?

SEON will showcase its technology innovations and present insights on leveraging fraud prevention as a competitive edge in the market.

How does SEON support its APAC clients?

SEON has expanded its teams in Singapore and Jakarta, providing localized expertise and faster responses to client needs.

Why is fraud prevention crucial for businesses?

In an increasingly digital world, effective fraud prevention is essential to protect financial integrity, meet compliance regulations, and enhance user trust.

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