Scientific Games Enhances Lottery Experience with Modern Solutions
Scientific Games Revolutionizes North Dakota Lottery
In an exciting development for lottery players and stakeholders alike, Scientific Games announces the successful upgrade of the North Dakota Lottery's system technology. The company has modernized its central gaming system and iLottery platform, enhancing retail lottery and digital sales. These upgrades aim to boost funding for significant community programs encompassing education, infrastructure, and natural resources.
Driving Innovation Through Partnership
Thomas Lawler, the Director of the North Dakota Lottery, expresses that this upgrade reflects their commitment to making the lottery relevant for future generations. Lawler states, "By embracing modern technology, we fulfill our mission to enhance the quality of life through various beneficial programs. Our long-standing partnership with Scientific Games has made this omnichannel upgrade possible, allowing us to provide engaging experiences for our players while supporting retailers who sell our games."
Engaging with Players Digitally
The North Dakota Lottery offers five diverse multi-state games, which include popular draws such as Powerball, Mega Millions, Lucky for Life, Lotto America, and 2by2. In addition to these traditional offerings, the lottery engages players digitally through its Players Club, which is accessible via a user-friendly website and mobile app. This loyalty program empowers players to purchase tickets online and enter them to earn points, which can be redeemed for drawings and rewards from the Players Club store.
Advanced Technology Meets Community Needs
Michael Cardell, Senior VP of Americas Systems at Scientific Games, praises the North Dakota Lottery's progressive vision and the decision to implement their cutting-edge technology. "Our longstanding partnership is pivotal as we work towards continuous innovation that will benefit the citizens of North Dakota. We are excited to support their journey with our advanced technology solutions," Cardell remarked.
Harnessing the Power of the Momentum Ecosystem
The omnichannel solution deployed by Scientific Games utilizes the integrated Momentum ecosystem, featuring the advanced AEGIS central gaming system and SG PAM, recognized as a leading player account management and CRM solution. SG PAM hosts an integrated loyalty program and superior bonusing engine that elevates player engagement through enhanced web and mobile experiences. This innovative system deepens connections between players and the Lottery's games. Retailers benefit significantly, utilizing PlayCentral Flex self-service terminals alongside the gem|Suite retail management system.
Commitment to Future Growth
Planning for a seamless transition, Scientific Games collaborated closely with the North Dakota Lottery and its retailers to facilitate a smooth integration of the new systems. This upgrade marks the third occasion the Lottery has partnered with Scientific Games for its systems technology, dating back to when it first offered Powerball tickets in 2004. The company has earned its reputation as an industry leader in systems conversion, completing over 50 implementations and conversions since 2016, with numerous additional projects in the pipeline.
Scientific Games is proud to serve 150 lotteries across 50 different countries, establishing itself as the largest lottery games company globally while rapidly growing as a systems provider and offering innovative digital lottery solutions.
About Scientific Games
Scientific Games stands as a global leader in dynamic retail and digital gaming technologies, analytics, and services aimed at maximizing profits for state-sponsored lottery and sports betting initiatives. From state-of-the-art gaming platforms to exhilarating entertainment experiences and innovative retail solutions, Scientific Games enhances the way the world plays. A pioneer since 1973, they consistently combine relentless innovation with robust security to lead the industry forward responsibly.
Frequently Asked Questions
What is the significance of the upgrade for the North Dakota Lottery?
The upgrade modernizes the lottery's system and enhances both retail and digital sales, ultimately benefiting various community programs.
What games does the North Dakota Lottery offer?
The North Dakota Lottery features multi-state games, including Powerball, Mega Millions, Lucky for Life, Lotto America, and 2by2.
What technology does Scientific Games provide for the Lottery?
Scientific Games delivers an advanced central gaming system and an iLottery solution that together form an integrated ecosystem to improve player engagement.
How does the Players Club enhance player engagement?
The Players Club allows players to purchase tickets online, earn points, and redeem rewards, increasing interaction with the lottery.
What is the long-term goal of this partnership?
The partnership aims to drive innovation and provide ongoing improvements to benefit the citizens of North Dakota through engaging lottery experiences.
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