Ryan Proffitt Takes the Helm as Rate's Area Manager

Ryan Proffitt Takes on New Role at Rate
In a notable move within the fintech landscape, Ryan Proffitt has joined Rate as the Producing Area Manager in Jacksonville. With an impressive background in the mortgage industry spanning two decades, Proffitt is set to leverage his expertise to expand his team and spearhead growth initiatives in the region.
A Wealth of Experience
Proffitt's deep roots in the mortgage industry are backed by a solid academic foundation, having graduated from the University of North Florida. His involvement in the professional community of Northeast Florida is substantial. He currently holds key positions as vice chair of the Northeast Florida Association of Realtors (NEFAR), a director of Business Network International, and a trustee member of the Jacksonville Chamber of Commerce. Notably, he is also set to assume the presidency of the Mortgage Bankers Association of Northeast Florida, showcasing his leadership skills and commitment to the field.
Vision for Homeownership
"I joined Rate because of its technology and commitment to delivering a seamless mortgage experience," Proffitt explained. The innovative tools and resources provided by Rate are what he believes will empower him to grow his business and facilitate homeownership for many families, fulfilling a vital aspect of the American dream.
A Key Addition to Rate's Team
Ann Marie Howser, the regional manager at Rate, expressed excitement about Proffitt's onboarding: "Ryan has an unmatched reputation as a leader in the Jacksonville market. With his expertise, deep community ties, and passion for service, he's perfectly positioned to expand his base and take his business to the next level." This sentiment reflects the confidence that Rate has in Proffitt's abilities to make impactful changes in their operations.
Homelife Balancing Professional Goals
Apart from his professional achievements, Proffitt is a dedicated family man and a father of four. His commitment to family resonates with his professional life, as he aims to assist individuals in building their homes and futures through effective mortgage solutions.
About Rate
Rate operates as a premier provider in mortgage lending and digital financial services. Based in Chicago, the company has expanded to over 850 branches throughout all 50 states and Washington, D.C. Since its inception in the early 2000s, Rate has successfully assisted more than 2 million homeowners with various loan products, including home purchase loans, refinances, and home equity loans. The firm's reputation for innovation, competitive rates, and outstanding customer service has recently earned it several prestigious accolades. These include being named a Best Mortgage Lender of 2025 by Fortune and recognized in multiple categories by Forbes and NerdWallet for its excellence in servicing first-time buyers, FHA loans, and overall digital experience.
Frequently Asked Questions
What role has Ryan Proffitt taken on at Rate?
Ryan Proffitt has joined Rate as the Producing Area Manager in Jacksonville, focusing on team expansion and regional growth.
What is Ryan Proffitt's background?
With 20 years of experience in the mortgage industry, Proffitt has held several leadership roles, emphasizing community involvement in Northeast Florida.
Why did Proffitt join Rate?
Proffitt joined Rate due to its innovative technology and dedication to providing a seamless mortgage experience.
What notable positions does Proffitt hold within the community?
Proffitt serves as vice chair of NEFAR and has leadership roles in Business Network International and the Jacksonville Chamber of Commerce.
What is the vision of Rate?
Rate aims to help families achieve homeownership while maintaining a strong commitment to customer service and innovative financial solutions.
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