Ruder Finn Welcomes Ilana Shenitzer to Propel Consumer Goods
Ruder Finn Welcomes Ilana Shenitzer to Propel Consumer Goods
Ruder Finn, a prominent name in global communications and marketing, continues to reinforce its team with the strategic appointment of Ilana Shenitzer as the new Executive Vice President for Brand Experience and Head of Consumer Goods. This addition underscores the agency's commitment to expanding their innovative capabilities within the consumer goods sector.
Strengthening Market Reach
Ilana's leadership arrives just in time as Ruder Finn aims to broaden its market presence. Her extensive experience, covering over two decades in brand marketing, will play a crucial role in enhancing the agency's strategic initiatives. Shenitzer has worked with renowned brands across diversified industries, including food and beverage, technology, and consumer packaged goods.
Building on Experience
Her background includes driving impactful campaigns for notable clients like Mars, General Mills, and Procter & Gamble. Shenitzer's rich portfolio is invaluable in shaping exciting narratives that resonate with consumers and industry leaders alike.
Thought Leadership in Brand Strategy
According to Corinne Gudovic, Managing Director, Brand Experience at Ruder Finn, Ilana's addition is set to elevate the Brand Experience practice significantly. Her comprehensive knowledge in both U.S. and international markets will enhance Ruder Finn's standing as a leader in the sector.
A New Chapter for Ruder Finn
Shenitzer expressed her enthusiasm about joining such a collaborative environment. "I have had the honor of working with some of the most incredible brands in the world. Joining Ruder Finn allows me to connect with a dynamic team that shares my passion for innovation and growth. Together, we are poised to achieve remarkable results and make a lasting impact in the industry," she stated.
This strategic move comes on the heels of Ruder Finn's latest acquisition of Big Sky Communications, which positions them well within Denver's vibrant market.
Agency of Record for Kite Hill
Recently, Ruder Finn was appointed as the Agency of Record for Kite Hill, a brand recognized for crafting premium dairy-free products. In this role, the agency will spearhead Kite Hill's comprehensive communications efforts, covering social media engagement, influencer partnerships, and public relations initiatives.
The Importance of Collaboration
Connie Sintuvat, Vice President of Marketing at Kite Hill, praised Ruder Finn's collaborative approach since the onset of their partnership. She noted, "From planning to execution, Ruder Finn has scaled their expertise across media relations, which significantly positions Kite Hill among the leading dairy-free brands on the market."
About Ruder Finn
Founded in 1948, Ruder Finn stands today as one of the largest independent communications and integrated marketing agencies globally. With more than 75 years in business, the agency has continually redefined public relations, crafting strategies that elevate the brands it represents. The agency's diverse offerings include expertise in healthcare, technology, commerce, leadership, and workplace solutions. Ruder Finn’s innovative tech sector, RF TechLab, and creative hub, RF Studio53, provide clients with cutting-edge analytics and creative solutions tailored to meet evolving market demands.
With a global footprint spanning across continents, Ruder Finn is rooted in local market knowledge while maintaining a wide-ranging perspective. The agency's comprehensive services ensure they meet the diverse needs of clients worldwide, accompanied by wholly-owned subsidiaries that enhance their full-service capabilities.
Frequently Asked Questions
Who is Ilana Shenitzer?
Ilana Shenitzer is appointed as the EVP of Brand Experience and Head of Consumer Goods at Ruder Finn, bringing over 20 years of industry experience.
What does Ruder Finn do?
Ruder Finn is a major global communications and integrated marketing agency, specializing in various sectors, including healthcare and consumer goods.
What recent partnerships has Ruder Finn secured?
Ruder Finn has recently become the Agency of Record for Kite Hill, focusing on their communications strategy across various platforms.
How will Shenitzer impact Ruder Finn?
Her proven experience in client relations and brand marketing will enhance Ruder Finn’s storytelling capabilities and leadership in the consumer goods sector.
What distinguishes Ruder Finn from other agencies?
The agency's unique blend of global insight and local expertise, paired with innovative tech solutions, sets it apart in the communications landscape.
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