Route Welcomes New Leadership to Drive Future Growth

Route Welcomes New Leadership to Drive Future Growth
In an exciting development for Route, a prominent post-purchase platform, Eric Kobe has been appointed as the new Chief Executive Officer (CEO). Kobe is set to lead the company into its next chapter of growth, succeeding Michael Yamartino, who will transition to a board role.
Stepping Into the Future
Eric Kobe joins the executive team at Route, bringing his extensive experience at the intersection of ecommerce and technology. He is recognized for his leadership skills and innovative approach to business. "Route has an extraordinary opportunity to continue redefining what shoppers expect after they click 'buy,'" Kobe stated. His goal is to build upon the solid foundation established by the team, creating seamless and trusted customer experiences while driving measurable growth for the platform.
Eric Kobe's Proven Track Record
With a background rich in ecommerce, fintech, and insurtech, Kobe has held senior leadership positions at notable companies. His partnerships with industry giants such as Walmart and Wayfair during his tenure at Affirm have equipped him with valuable insights into the needs of ecommerce brands and consumers. Most recently, he served as CEO of Koalifi, further enhancing his credentials in consumer finance.
Transitioning Leadership
Michael Yamartino, the outgoing CEO, reflected on his time at Route: "These past five years have been a highlight of my career. Route is poised for amazing things in this next phase, so finding the right leader was critical." Yamartino emphasized that Eric's experience in scaling companies and understanding of ecommerce made him an ideal choice to lead Route forward.
A Look Back at Route's Journey
Founded in 2019 by Evan Walker and Mike Moreno, Route quickly established itself as a trailblazer in the post-purchase experience arena. The company's innovative solutions have redefined shipping and buyer protection categories, positioning Route among the fastest-growing tech companies globally. Under Yamartino’s leadership, Route has not only proven its resilience but also transformed into a profitable platform trusted by over 13,000 brands worldwide.
A Vision for the Future
As Eric Kobe steps into his new role, his extensive background and strategic vision offer promising prospects for Route. Founder and Executive Chairman Evan Walker expressed his excitement about Kobe's appointment: "I'm incredibly thrilled to partner with Eric as we enter our next chapter of enterprise growth. His proven ability to scale organizations aligns perfectly with our vision for Route's future, and I am confident his leadership will propel us to greater heights."
About Route
Route stands as the leading post-purchase platform for modern commerce, trusted by a multitude of brands. It empowers merchants by providing enhanced tracking, buyer protection, effective issue resolution, and streamlined return experiences, all within a single, robust platform. With Route, shoppers gain more visibility and peace of mind while merchants build loyalty that extends beyond the checkout phase.
Frequently Asked Questions
What positions does Eric Kobe hold within Route?
Eric Kobe has been appointed as the Chief Executive Officer (CEO) of Route, tasked with leading the company into its next phase of growth.
What did Michael Yamartino say about the leadership transition?
Michael Yamartino expressed that finding the right leader was critical, highlighting Eric's experience and cultural alignment with Route as key factors in his appointment.
How has Route established itself in the industry?
Founded in 2019, Route has rapidly become a leading technology company by innovating in the post-purchase experience and effectively shaping the shipping protection category.
What is Route's primary focus as a platform?
Route focuses on enhancing the post-purchase experience by providing better tracking, buyer protection, and seamless issue resolution for e-commerce brands.
Who founded Route?
Route was founded by Evan Walker and Mike Moreno in 2019, and has quickly grown to become a trusted platform in the e-commerce industry.
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