RKD Group Partners with The Bowery Mission for Fundraising

RKD Group and The Bowery Mission Join Forces

RKD Group is thrilled to announce its new role as the direct response fundraising agency of record for The Bowery Mission, an esteemed organization dedicated to aiding individuals experiencing homelessness and poverty. This collaboration aims to significantly enhance The Bowery Mission's fundraising capabilities through RKD Group's advanced, data-driven, omnichannel approaches.

Shared Commitment to Making a Difference

A Partnering Vision

Tim Kersten, CEO of RKD Group, expressed his enthusiasm regarding this partnership, stating, "Partnering with The Bowery Mission—a symbol of hope in one of the nation's largest cities—is an honor. Our mutual goal of building long-term donor relationships and creating a meaningful impact in the community will guide our initiatives in helping them achieve their fundraising objectives."

Comprehensive Fundraising Support

As part of this partnership, RKD Group will offer a wide range of fundraising services tailored to support The Bowery Mission's needs. These services will include direct mail, digital campaigns, and the use of state-of-the-art data analytics. This comprehensive strategy is designed to enhance donor engagement, increase net revenue, and bolster The Bowery Mission's capacity to assist those in need.

Elevating Fundraising Efforts

James Winans, President & CEO of The Bowery Mission, expressed excitement about the partnership, stating, "The Bowery Mission is thrilled to collaborate with RKD Group to elevate our fundraising efforts. RKD's extensive experience with transformation ministries and their reputation for innovative audience strategies will help us foster a stronger community of support and generate crucial revenue to assist New Yorkers facing homelessness."

About RKD Group

RKD Group is a forward-thinking, digital-savvy direct response solutions provider, serving numerous nonprofits across the United States and Canada. With a dedicated team of over 500 professionals, RKD Group specializes in delivering innovative strategies, creative leadership, and data-centric solutions aimed at accelerating revenue growth and cultivating enduring donor relationships. Their commitment to empowering organizations in their fundraising efforts is evident through their strategic partnerships.

About The Bowery Mission

The Bowery Mission has been a vital part of the community for over 150 years, providing essential support and refuge to those facing hunger and homelessness. With a foundational mission rooted in transformative love and community, The Bowery Mission opens its doors to anyone seeking a hot meal, a warm bed, and compassionate conversation. They pride themselves on their commitment to meeting urgent needs while fostering lasting relationships with their patrons.

Contact Information

For inquiries regarding this partnership or services, please contact:

Justin McCord

214-755-9752

Frequently Asked Questions

What is RKD Group's role with The Bowery Mission?

RKD Group has been selected as the direct response fundraising agency of record, focusing on enhancing The Bowery Mission's fundraising efforts.

What services will RKD Group provide?

RKD Group will offer services such as direct mail, digital campaigns, and the use of data analytics to improve donor engagement and revenue.

Why is this partnership significant?

This partnership aims to strengthen the community and provide much-needed support to individuals experiencing homelessness in New York.

How long has The Bowery Mission been serving the community?

The Bowery Mission has been assisting those in need for over 150 years, making it a cornerstone of support in the community.

How can I learn more about RKD Group?

You can learn more about RKD Group’s services and mission by visiting their website at www.rkdgroup.com.

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