Rita's Unveils Limeade Delight and Supports Childhood Cancer Initiative

Rita's Summertime Innovations Featuring Limeade Frozen Lemonade

Rita's Italian Ice & Frozen Custard is excited to announce the arrival of its new Limeade Frozen Lemonade Ice Blender, adding a zesty flavor to the summer lineup. A true favorite for many, this refreshing treat joins the existing Frozen Lemonade Ice Blenders that include classic options like Strawberry and Original Lemon. Each sip delivers a cool and fruity experience designed to help everyone beat the summer heat.

Support for Childhood Cancer Through Sweet Treats

This year, Rita's is not just focused on enticing flavors; the company is also reinforcing its commitment to giving back. In collaboration with Alex's Lemonade Stand Foundation, Rita's will donate $1 for each Frozen Lemonade Ice Blender sold, striving to raise up to $10,000. These funds will support families facing childhood cancer, particularly their travel expenses, allowing them to access crucial treatment.

Community Engagement with Rita's Fundraising Events

The fundraising initiative is expected to run for several weeks, inviting guests to contribute to a noble cause. Not only will they enjoy a delicious, cool beverage, but they can also make a direct impact by donating just $1 during their visit. Every contribution helps to foster community solidarity, and donors will earn a spot on Rita's Wall of Hope, symbolizing united support against childhood cancer.

Rita's Legacy of Supporting Families in Need

Since beginning its partnership with Alex's Lemonade Stand Foundation, Rita's has made a significant difference, raising over $5.8 million since 2006 for childhood cancer research and support. This ongoing effort underscores Rita's dedication to positively influencing the lives of children and families across the nation.

Excitement Around the Limeade Flavor

Rita's executives are thrilled about the introduction of the Limeade flavor. Carmela Hughley, Senior Vice President of Marketing Insights and Innovation at Rita's, expressed enthusiasm for this year’s flavor addition, describing it as a bright, citrusy delight that embodies the essence of summer. The feedback from loyal customers indicates that summer is not complete without Rita's Frozen Lemonades.

Partnership with Alex's Lemonade Stand Foundation

Liz Scott, Co-Executive Director of the Foundation and mother of Alex, spoke highly of Rita's enduring support, noting that the partnership helps sustain vital programs aimed at curing childhood cancer. As the summer progresses, Rita's invites everyone to join in their mission by enjoying delicious treats while contributing to a significant cause.

Rita's App and Menu Highlights

For fans of Rita's, the company recently launched an app that allows guests to earn rewards with every purchase. New members are greeted with a special offer of a free small Ice, Custard, or Gelati after their first transaction. The app is available for download on both Apple and Google Play stores.

Rita's prides itself on using fresh ingredients, and their signature Italian Ice is made daily, featuring over 80 flavor varieties. Other delicious menu items include creamy Frozen Custard, Gelati,Frozens, and unique Rita's Blenders™, ensuring there is something to delight every palate.

About Rita's Italian Ice & Frozen Custard

Established in 1984, Rita's Italian Ice has grown to become the largest Italian Ice franchise globally, boasting more than 575 locations. Rita's commitment to delighting customers with its freshly made sweets is evident in every treat served, and they continue to be a beloved destination for those looking to indulge in tasty frozen treats.

Frequently Asked Questions

What is the new flavor introduced by Rita's this summer?

This summer, Rita's has introduced the Limeade Frozen Lemonade Ice Blender, adding a refreshing and tangy option to their menu.

How does Rita's support childhood cancer patients?

Rita's supports childhood cancer initiatives by donating $1 for every Frozen Lemonade Ice Blender sold, up to $10,000, to Alex's Lemonade Stand Foundation.

What can customers do to contribute while enjoying Rita's products?

Customers can contribute by purchasing a Frozen Lemonade Ice Blender or making a $1 donation in-store to support childhood cancer research and families in need.

How much has Rita's raised for Alex's Lemonade Stand Foundation?

Since 2006, Rita's has raised over $5.8 million for Alex's Lemonade Stand Foundation through various fundraising efforts.

What rewards does the Rita's app offer?

Customers can earn rewards with their purchases, enjoy a free treat after signing up, and access exclusive offers through the Rita's app.

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