Risa Cretella Takes the Helm at Campbell's Meals Division

Campbell’s Appoints Risa Cretella as President of Meals & Beverages

CAMDEN, N.J.--The Campbell’s Company (NASDAQ: CPB) has named Risa Cretella as the new Executive Vice President and President of the Meals & Beverages division. This leadership transition will take effect on February 1. Cretella will collaborate closely with incoming President and Chief Executive Officer Mick Beekhuizen, becoming an integral member of the company’s Operating Committee and a recognized Corporate Officer.

Expertise in Food Industry

Risa Cretella's journey with Campbell’s began in March, following the strategic acquisition of Sovos Brands Inc. Where she held the position of Senior Vice President and General Manager of Distinctive Brands within the Meals & Beverages division. Her role has now expanded to spearheading Campbell's diverse portfolio that includes renowned brands such as Campbell’s, Chunky, Pace, Pacific Foods, Prego, Rao’s, Swanson, and V8. Her portfolio emphasizes soup, simple meals, and beverages targeting both retail and foodservice sectors across North America.

Strong Leadership and Vision

“Risa is a phenomenal and accomplished leader with a strong record of driving financial and marketplace growth,” commented Beekhuizen. Her contributions since joining Campbell’s have significantly influenced the successful integration of Sovos Brands, while furthering the business’s overall momentum. Risa's proven expertise in achieving business objectives while fostering high-performance teams positions her as the perfect leader to guide the Meals & Beverages division through its transformative journey.

Extensive Background and Accomplishments

With a remarkable 25 years in the food industry, Cretella brings a wealth of general management, marketing, and sales experience to her new role. At Sovos Brands, she held the title of Executive Vice President and was General Manager of the Rao’s brand for six years. Under her leadership, Rao’s evolved into a nearly $1 billion brand, recognized as a standout success story in the industry. Additionally, during her final year at Sovos, she expanded her responsibilities to include Chief Sales Officer.

A Proven Track Record

Before her time at Sovos, Cretella accumulated significant experience at Pinnacle Foods, where she served in several senior marketing capacities, ultimately becoming the Senior Vice President of Marketing for its frozen food business, which includes the $1 billion Birds Eye brand. Earlier in her career, she spent over a decade at The J.M. Smucker Company, excelling in marketing and sales roles that contributed to her robust expertise.

Educational Background

Cretella holds a Bachelor of Business Administration in marketing from the University of Notre Dame and an MBA from Kent State University. Her educational background complements her extensive professional experience, enabling her to lead with vision and innovative strategies.

About The Campbell’s Company

For over 155 years, The Campbell’s Company (NASDAQ: CPB) has been an essential part of dining, connecting people through food they cherish. Based in Camden, N.J., the company has a longstanding reputation for providing delicious and affordable food and beverages. Campbell’s has evolved into a leading North American brand powerhouse, generating impressive fiscal results, including net sales of $9.6 billion for the previous fiscal year, driven by its two main divisions: Meals & Beverages and Snacks. The company's portfolio boasts 16 leading brands, including Campbell’s, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snack Factory, Snyder’s of Hanover, Swanson, and V8. For further insights, explore their official website.

Frequently Asked Questions

Who is Risa Cretella?

Risa Cretella is the newly appointed Executive Vice President and President of the Meals & Beverages division at The Campbell’s Company.

What brands are within the Meals & Beverages division?

The division includes brands such as Campbell’s, Chunky, Pace, Pacific Foods, Prego, Rao’s, Swanson, and V8.

When will Risa Cretella officially assume her new role?

She will officially start her role on February 1, 2025.

What is Risa Cretella’s previous experience?

Cretella has over 25 years in the food sector, having held prominent roles at Sovos Brands and Pinnacle Foods, among others.

How has Campbell’s performed recently?

The Campbell’s Company reported net sales of $9.6 billion for the last fiscal year, showcasing strong growth in their brand categories.

About Investors Hangout

Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/

Disclaimer: The content of this article is solely for general informational purposes only; it does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice; the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. The author's interpretation of publicly available data presented here; as a result, they should not be taken as advice to purchase, sell, or hold any securities mentioned or any other investments. If any of the material offered here is inaccurate, please contact us for corrections.