Richard Vogel Joins Cetera Advisors as Community Leader

Richard Vogel Takes on a New Role at Cetera Advisors
In a noteworthy development in the wealth management industry, Richard Vogel has been appointed as the Community Leader of Cetera Advisors. With a solid background in asset management and extensive experience in the broker-dealer space, Vogel aims to lead innovative initiatives that catalyze growth for Cetera's community of advisors.
A Wealth of Experience
Vogel's career spans over two decades in financial services. Before this role, he headed an advisory team at Ameriprise Financial Services, where he gained a reputation for effective leadership. His previous engagements at notable firms like Lincoln Financial Group, Bank of America, and Merrill Lynch provided him with a comprehensive understanding of the financial landscape.
Connecting with Advisors
Transitioning into this community-focused role, Vogel intends to deepen engagement with advisors. His mission includes working directly with them to create tailored growth strategies that align with their objectives. Richard's approach reflects his commitment to personalized service, enhancing the advisor experience at Cetera.
Leadership Philosophy
Tom Halloran, President and CEO of Cetera Advisors, expressed confidence in Vogel’s leadership style. Halloran noted that Vogel's management approach complements Cetera's ethos of making a large organization feel intimate and welcoming. This philosophy fosters a supportive environment where advisors can thrive.
“Rich's management and leadership styles are great cultural fits with Cetera,” said Halloran. He continued, “His experience helps him understand how we and our advisors operate, ensuring they leverage our growth-oriented services effectively.”
Commitment to Advisors
Vogel is dedicated to enhancing the client-focused approach that Cetera champions. His involvement with advisors will emphasize a high-touch service model, providing in-office support and fostering relationships through the Regional Growth Teams at Cetera. This cooperative model ensures that advisors receive the guidance they need to achieve their goals.
Joining a Growing Firm
In his own words, Vogel shared, “The opportunity to join an industry leader like Cetera that's in high-growth mode —both organically and through mergers and acquisitions—was extraordinarily attractive. I can’t wait to engage directly with our advisors.” This enthusiasm reflects Cetera's dynamic approach to business and its commitment to understanding the unique needs of its advisors.
Vogel's role at Cetera is not just about leadership; it's about building a community where advisors feel empowered and supported to achieve their goals. By spending time in their offices, he aims to gain insights into each advisor's business, aligning Cetera's resources with their ambitions.
About Cetera Financial Group
Cetera Financial Group stands out as a premier financial advisor hub, dedicated to empowering independent advisors and institutions with tailored support, flexible affiliation models, and end-to-end growth solutions. With around 12,000 advisors and institutions utilizing Cetera's multi-channel ecosystem, the firm provides financial professionals the flexibility to grow, scale, or transition their businesses according to their preferences.
Unlike conventional independent broker-dealers, Cetera prioritizes true choice, integrating modern technology with comprehensive wealth solutions, all while fostering a community-centric culture. This unique five-channel model underpins Cetera's dedication to creating sustainable value for advisors, offering a scalable blueprint for consistent growth.
As of the latest reports, Cetera manages over $554 billion in assets under administration and $246 billion in assets under management. The firm’s Voice of the Customer initiative has gathered insights through more than 40,000 advisor reviews, achieving a remarkable 4.8 out of 5 satisfaction score overall. Over 35,000 of those reviews were five-star ratings, reflecting the dedication and quality of service that Cetera aims to provide its advisors.
Frequently Asked Questions
What is Richard Vogel's new position at Cetera Advisors?
Richard Vogel has been appointed as the Community Leader of Cetera Advisors, tasked with leading growth initiatives for the firm’s advisors.
What prior experience does Richard Vogel bring to Cetera?
Vogel has over 20 years of experience in financial services, having held leadership roles at Ameriprise Financial, Lincoln Financial, Bank of America, and Merrill Lynch.
How does Cetera support its advisors?
Cetera provides support through personalized growth plans, high-touch services, and dedicated Regional Growth Teams that aid in advisor engagements.
What is the satisfaction score of Cetera from advisors?
Cetera boasts a high satisfaction score of 4.8 out of 5 based on over 40,000 advisor reviews, indicating strong approval from its community of financial professionals.
How does Cetera differentiate itself from traditional broker-dealers?
Cetera offers flexible affiliation models, integrates modern technology with wealth solutions, and fosters a community-oriented culture, all of which distinguish it from traditional independent broker-dealers.
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