Revolutionizing Lottery Systems: Brightstar's OMNIA Solutions
Transforming Lottery Operations with Technology
As part of a strategic initiative, Brightstar Lottery PLC (NYSE: BRSL) is embarking on an ambitious project to modernize the Missouri Lottery's retail and digital solutions. Through the introduction of their innovative lottery solution, OMNIA™, Brightstar aims to significantly enhance the player experience while optimizing lottery operations over the next eight years. This fully-integrated operating system connects retail and digital channels, allowing for seamless transitions and improved functionality.
Enhancing Digital Engagement
The modernization project will not only upgrade the central system but also strengthen the Missouri Lottery's digital program. Brightstar's implementation of Connected Play, along with second-chance promotions and a comprehensive loyalty program, is expected to deepen engagement with players and create a more interactive lottery experience. By leveraging advanced technology, Brightstar is setting the stage for a more captivating and rewarding environment for lottery participants.
Investing in Advanced Retail Hardware
In addition to system upgrades, Brightstar will provide state-of-the-art retail equipment. This will include 5,250 Retailer Pro S2s, 2,220 GameTouch™ 28s, and other advanced devices to enhance functionality and ensure a smoother operation across all retail points. The integration of new hardware aims to boost player engagement, offer reliability, and improve the overall service experience at retail outlets.
Significant Contributions to Education
Lester Elder, the Executive Director of the Missouri Lottery, expressed enthusiasm about continuing the partnership with Brightstar, emphasizing the substantial contribution of over $8.5 billion to public education within the state since the beginning of their collaboration more than three decades ago. The modernization project is anticipated to amplify these contributions, further supporting educational funding through increased lottery revenues.
Brightstar's Global Impact
Brightstar Lottery is not just focused on Missouri; the company has established a global presence, serving nearly 90 lottery customers across six continents. It remains the primary technology partner for a significant portion of U.S. lottery jurisdictions and is actively engaged with many of the world's largest lotteries. This broad reach allows Brightstar to incorporate best practices and innovation from various markets, enriching the solutions they provide to their clients.
Looking Towards a Sustainable Future
As Brightstar moves forward with these advancements, the company remains committed to the principles of sustainability and community support. By harnessing the potential of technology, Brightstar strives to engage players in meaningful ways while ensuring that the benefits of the lottery extend into local communities, supporting education and other vital programs.
About Brightstar Lottery
Brightstar is recognized as a leading force in the lottery technology sector, renowned for delivering secure and reliable solutions tailored to meet the diverse needs of its customers. Its innovative approach ensures that it remains at the forefront of the industry, continuously introducing new features and enhancements that resonate with players and stakeholders alike.
Frequently Asked Questions
What is the main goal of Brightstar's OMNIA deployment?
The main goal is to enhance the Missouri Lottery's operations and player experience by connecting retail and digital channels through advanced technology.
How will Brightstar support education in Missouri?
Brightstar has contributed over $8.5 billion to public education and aims to further increase support through the modernization and optimization of lottery revenues.
What new hardware will Brightstar provide to retailers?
Brightstar will supply various advanced devices, including Retailer Pro S2s and GameTouch™ devices, to enhance operational efficiency and player engagement.
How many lottery customers does Brightstar serve globally?
Brightstar serves nearly 90 lottery customers across six continents, showcasing its extensive global reach and expertise.
What innovations are included in Brightstar's digital program upgrades?
The digital program upgrades include Connected Play, second-chance promotions, and an enhanced loyalty program aimed at improving player interaction.
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