Revamping Wellness Tourism: WTA’s New Leadership Excites
Wellness Tourism Association Transitions to New Leadership
The Wellness Tourism Association (WTA) has embarked on an exciting journey of transformation, announcing its relaunch as a for-profit entity. This change is led by Robin Ruiz, the Founder and CEO of WITT (Wellness in Travel & Tourism), who now takes on the roles of both President and CEO of the WTA. This transition marks a significant moment in the evolution of the WTA, blending fresh leadership with a strong commitment to redefining wellness tourism.
The Origins and Mission of WTA
Established in 2018, the WTA has played a pivotal role in shaping the global wellness tourism landscape. As a U.S.-based nonprofit, it dedicated itself to creating valuable connections within the industry. The association has garnered a network that includes destination marketing organizations, suppliers, travel advisors, practitioners, retreat leaders, media representatives, and aligned partners. These collaborations have been essential in promoting wellness tourism as a viable travel sector.
Key Contributions to Wellness Tourism
Since its inception, WTA has contributed significantly to the industry by:
- Building a global network that fosters collaborations and partnerships.
- Publishing the first comprehensive Glossary of Wellness Tourism Terms, aiding in standardizing the industry language.
- Conducting foundational research and consumer surveys, which provide insights into industry trends and consumer preferences.
- Creating the first Wellness Travel Specialist Course in collaboration with The Travel Institute, fostering education and professional development.
Vision for the Future
As the WTA embarks on this new chapter, the emphasis will be on uniting industry leaders, fostering genuine connections, and building a robust community. The relaunch signifies a revitalized commitment to advocacy, education, collaboration, and events aimed at supporting industry growth. Robin Ruiz expressed a strong desire to honor the legacy of the WTA while building a more inclusive platform for new voices and innovative ideas.
Quotes from Leadership
Anne Dimon, the Co-Founder and founding President/CEO, highlighted the interest from various companies to revive the WTA, stating, "Robin's passion, mission-driven leadership, and success with WITT made her the natural choice to carry the WTA forward for members and the industry." This statement reflects the confidence the leadership has in Ruiz's ability to guide the association into its new iteration.
A Commitment to Changemaking
Robin Ruiz emphasized that, "The WTA has been a beacon in wellness tourism — and its voice is still needed." With this dedication, the organization aims to meet the evolving needs of travelers and industry professionals who prioritize wellness in their travel experiences. Ruiz’s vision aims to build upon the foundation laid down by the WTA's original creators while introducing new initiatives that innovate and inspire.
Continuing Advisory Support
To ensure a smooth transition, Dimon will remain as an advisor and will actively participate on the new WTA Advisory Board. This continued involvement will help maintain the foundational elements that have defined the WTA while allowing for a fresh approach under Ruiz’s guidance.
Get Involved with WTA
Those interested in becoming members or forming partnerships with the WTA are encouraged to visit the organization’s website for more information. Engaging with WTA opens doors to numerous resources and opportunities within the wellness tourism sector.
Media Contact:
Nicole Weiss
NJW PR Inc.
626-321-7658
About The Wellness Tourism Association
The Wellness Tourism Association (WTA) serves as a global membership organization advocating for clarity, connection, and credibility in wellness tourism. Members include wellness-focused hotels, resorts, tour operators, travel advisors, and destinations. Under the new leadership of Robin Ruiz, the WTA is poised for significant impact, focusing on delivering valuable wellness experiences globally.
Frequently Asked Questions
What is the Wellness Tourism Association (WTA)?
The WTA is a global membership organization dedicated to clarity, connection, and credibility in wellness tourism, supporting its members with various resources.
Who leads the WTA now?
Robin Ruiz is the new President and CEO of the WTA, bringing her expertise from WITT to guide the association's future direction.
When was WTA founded?
The Wellness Tourism Association was founded in 2018 as a nonprofit organization focusing on wellness tourism.
What are the new initiatives of the relaunch?
The relaunch focuses on expanding member benefits, creating new educational offerings, and fostering industry initiatives.
How can I get involved with WTA?
Individuals and companies interested in membership or partnerships can visit the WTA website for more details and ways to engage.
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